Mbnel

Mbnel — hip-hop & rap artist from US.

Hailing from the tough streets of South Stockton, CA, MBNel, a first-generation Filipino-American rapper, defies stereotypes and sheds light on his upbringing…

Influence: 51.03% Fanbase: 21.52% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

34,400

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 11:23:16 UTC

Genres

hip-hop & rapcali raphip-hop/rapasian american hip hopwest coast trap

Biography

Hailing from the tough streets of South Stockton, CA, MBNel, a first-generation Filipino-American rapper, defies stereotypes and sheds light on his upbringing amidst the street wars. Influenced by artists like Lil Wayne, Nipsey Hussle, and Meek Mill, MBNel showcases his versatile talent in both singing and rapping, quickly becoming one of the most promising young artists in the music scene.

Notably, MBNel's music videos for songs like "Love My Gang" and "Pose To" have garnered millions of views on YouTube, with breakout hits like "In My City" and "On Me" solidifying his place in the industry. Partnering with Bay Area tastemakers Thizzler On The Roof and label EMPIRE, MBNel continues to make waves with his mixtapes and debut album, featuring collaborations with notable artists like Mozzy and TeeJay3k. Set to release his EP "Child Of The Trenches" on July 17, 2020, MBNel shows no signs of slowing down, with production from renowned producers Mike Crook and Keanu Beats.

Top Brand Affinities

Report Date: 2025-09-08

Mbnel speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, PHILIPPINES. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (21,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mbnel score 3.72% — Very Strong bucket.

Followers:34,400

Engagements:1,278

Rate:3.7%

Posts:83

Avg Likes:1,152

Avg Comments:14

Avg Views:21,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,400 · Engagements 1,278 · Rate 3.7% Posts 83 · Views 21,000 · Avg Likes 1,152 · Avg Comments 14 · Avg Views 21,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 28% 13-17: 7% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (91%) CANADA (3%) PHILIPPINES (2%) AUSTRALIA (2%) UNITED KINGDOM (0%)	Top regions: UNITED STATES (91%), CANADA (3%), PHILIPPINES (2%)
Platform Engagement	Tiktok: 21,000 avg views/post	Best reach: Tiktok 21,000 avg views; best engagement: Tiktok 1,152 avg likes