Mayra Andrade
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
461,511
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:08:16 UTC
Genres
Biography
Mayra Andrade is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, PORTUGAL, UNITED STATES. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (10,989 avg views per post); Instagram builds the community layer. Affinity data highlights Fnac, Parfois, Accor Hotels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 461,511 · Engagements 4,076 · Rate 0.9% Posts 273 · Views 13,371 · Avg Likes 4,016 · Avg Comments 67 · Avg Views 13,371 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 32% 35-44: 14% 45-64: 8% |
Largest: 25-34 (43%); next: 18-24 (32%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
BRAZIL (28%) PORTUGAL (14%) UNITED STATES (10%) FRANCE (9%) ANGOLA (3%) |
Top regions: BRAZIL (28%), PORTUGAL (14%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 3,400 avg likes/post · Tiktok: 10,989 avg views/post · Youtube: 2,382 avg views/post | Best reach: Tiktok 10,989 avg views; best engagement: Instagram 3,400 avg likes |
Top Brand Affinities
Fnac
Parfois
Accor Hotels
JACQUEMUS
Ableton
Fenty beauty
Vodafone
Leica
Patek Philippe
Garnier
Spotify Music
ASOS
| Brand | Category | Score |
|---|---|---|
| Fnac | 26.20 | |
| Parfois | 26.12 | |
| Accor Hotels | 10.65 | |
| JACQUEMUS | 6.05 | |
| Ableton | 5.83 | |
| Fenty beauty | 4.85 | |
| Vodafone | 4.52 | |
| Leica | 4.31 | |
| Patek Philippe | 4.29 | |
| Garnier | 4.26 | |
| Spotify Music | 4.15 | |
| ASOS | 4.02 | |
| Itaipava | 3.82 | |
| Kiko | 3.54 | |
| NBC | 3.51 | |
| Stradivarius | 3.29 | |
| Lollapalooza | 3.05 | |
| SoundCloud | 2.98 | |
| Pull&Bear | 2.67 | |
| FashionNova | 2.57 | |
| Vogue | 2.52 | |
| Beats Electronics | 2.40 | |
| Timberland | 2.34 | |
| Yves Saint Laurent | 2.30 | |
| Kodak | 2.29 | |
| H&M | 2.29 | |
| A Game of Tones | 2.25 | |
| Christian Louboutin | 2.17 | |
| Pantone Inc | 2.16 | |
| Montblanc | 2.11 | |
| Versace | 2.11 | |
| shein | 2.11 | |
| Target | 2.04 | |
| Bershka | 1.94 | |
| Zara | 1.92 | |
| Primark | 1.88 | |
| Airbnb | 1.86 | |
| Dolce & Gabbana | 1.85 | |
| SheInside | 1.81 | |
| Lacoste | 1.81 | |
| Tinder | 1.77 | |
| Polo Ralph Lauren | 1.76 | |
| NBA | 1.68 | |
| Sephora | 1.64 | |
| Levi's | 1.62 | |
| Fujifilm | 1.60 | |
| Hermès | 1.58 | |
| Forever 21 | 1.55 | |
| Coachella | 1.54 | |
| National Geographic | 1.54 |
Official Profiles
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LoginArtist: Mayra Andrade
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Mayra Andrade | Vivo Rio | Rio de Janeiro, Brazil | |
| 2026-03-13 03:00 UTC | Mayra Andrade, Nu Deco Ensemble | Miami Beach Bandshell | Miami Beach, United States |
