Mayday Brand Affinity ranks highest China Airlines at 51.53% . Very Strong. Score DMDB 57.62% | Fanbase 47.78%

Mayday — pop artist from TW.

Ted Stevens, a prominent figure in the Omaha music scene, began his career with the chamber pop group Lullaby for the Working Class in the late '90s. Following…

Mayday

Established

Country: TW | Artist ID: 11e81bc9-293c-4432-88d1-a0369fe50396

Find Artist

Genres

popmandopoptaiwan popc-popasian國語流行樂

Influential: 57.62% Fanbase: 47.78% Trending: 62.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

China Airlines • 51.53% • Very Strong

As of 2025-09-09

3,594,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.62% | Fanbase 47.78% | Trending 62.53% | CAREER STAGE: MID_LEVEL

Biography

Ted Stevens, a prominent figure in the Omaha music scene, began his career with the chamber pop group Lullaby for the Working Class in the late '90s. Following the disbandment of Lullaby, Stevens joined Cursive as a guitarist and vocalist, contributing to their breakthrough album Domestica. He also became a touring member of the Good Life, led by his Cursive bandmate Tim Kasher.

In 2002, Stevens formed Mayday, named after an annual concert he organized. The band featured former Lullaby for the Working Class members and a diverse range of musicians from other notable acts. Mayday's debut album, "Old Blood," showcased a blend of Stevens' signature melodic style with Spanish guitar influences and sea shantey themes. The band continued to release music, including the gothic country album "I Know Your Troubles Been Long" in 2003 and "Bushido Karaoke" in 2005, solidifying their presence in the indie music scene.

Report Date: 2025-09-09

Mayday is a clear fit for 18-24 & 25-34 audiences with strength across TAIWAN, MALAYSIA, HONG KONG SAR CHINA. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (30,702 avg views per post); Instagram builds the community layer. Affinity data highlights China Airlines, 7-Eleven, AirAsia, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mayday score 0.79% — Low bucket.

Brand: China AirlinesBrand: 7-ElevenBrand: AirAsia

Followers:3,594,787

Engagements:28,456

Rate:0.8%

Posts:3,508

Avg Likes:28,401

Avg Comments:215

Avg Views:30,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,594,787 · Engagements 28,456 · Rate 0.8% Posts 3,508 · Views 30,702 · Avg Likes 28,401 · Avg Comments 215 · Avg Views 30,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 35-44: 7% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	TAIWAN (59%) MALAYSIA (10%) HONG KONG SAR CHINA (7%) UNITED STATES (4%) JAPAN (3%)	Top regions: TAIWAN (59%), MALAYSIA (10%), HONG KONG SAR CHINA (7%)
Platform Engagement	Instagram: 27,646 avg likes/post · Youtube: 30,702 avg views/post	Best reach: Youtube 30,702 avg views; best engagement: Instagram 27,646 avg likes

Top Brand Affinities

China Airlines

Score: 51.53

7-Eleven

Score: 15.80

AirAsia

Score: 12.81

Snoopy And The Peanuts Gang

Score: 7.45

Costco

Score: 6.63

Innisfree

Score: 6.42

New Line Cinema

Score: 6.21

Summit Entertainment

Score: 5.86

T.G.I. Friday's

Score: 5.73

UNIQLO

Score: 5.34

Petronas

Score: 5.16

Gundam

Score: 5.05

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Top Brand Affinities

Brand	Category	Score
China Airlines		51.53
7-Eleven		15.80
AirAsia		12.81
Snoopy And The Peanuts Gang		7.45
Costco		6.63
Innisfree		6.42
New Line Cinema		6.21
Summit Entertainment		5.86
T.G.I. Friday's		5.73
UNIQLO		5.34
Petronas		5.16
Gundam		5.05
Jollibee		4.80
Dyson		4.63
Bandai Namco		4.25
Shake Shack		4.03
Fujifilm		3.67
UberEATS		3.59
IKEA		3.52
Pokemon Go		3.50
Daniel Wellington		3.38
Starbucks		3.28
Lego		2.52
New Balance		2.25
KFC		2.25
LEGOLAND		2.22
Walt Disney		2.21
Tiffany		2.14
KitKat		2.05
Dr. Martens		2.05
Tiffany & Co		2.04
Timberland		2.02
Pandora		1.94
Pixar		1.82
Huawei		1.65
Airbnb		1.62
Pokemon		1.62
Forever 21		1.60
McDonald's		1.52
Hermès		1.42
Yves Saint Laurent		1.42
Marvel Entertainment		1.37
NBA		1.37
Chanel		1.35
Los Angeles Lakers		1.34
Universal		1.33
Christian Dior		1.32
Heineken		1.23
Lexus		1.19
Supreme		1.15