Maya Hawke

Maya Hawke — pop artist from US.

Maya's third album, Chaos Angel, showcases her signature spare and honest songwriting style while delving deeper and taking bolder risks. This collection of 10…

Influence: 57.20% Fanbase: 42.05% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 10.84% • Very Strong

As of 2025-09-08

9,073,602

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:45 UTC

Genres

poppopindie popalternativealternative

Biography

Maya's third album, Chaos Angel, showcases her signature spare and honest songwriting style while delving deeper and taking bolder risks. This collection of 10 songs represents her most sophisticated and nuanced work to date, exploring themes of upheaval, growth, and self-discovery. Through her graceful vocals and intricate instrumentation, Maya navigates personal journeys and reflections on the human experience, showcasing her evolution as a musician alongside longtime collaborators.

Chaos Angel is a testament to Maya's musical growth and experimentation, pushing boundaries in the studio and embracing a more ambitious sound. While still grounded in acoustic guitar and her distinctive vocals, the album features lush and intricate arrangements that elevate her storytelling. Collaborating with Benjamin Lazar Davis, Will Graefe, and producer Christian Lee Hutson, Maya crafts a rich tapestry of emotions and experiences that mark a new chapter in her artistic journey.

Top Brand Affinities

Report Date: 2025-09-08

Maya Hawke performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 37,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Five Nights at Freddy's, Glossier, Hot Topic, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Maya Hawke is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maya Hawke score 2.16% — Strong bucket.

Brand: Five Nights at Freddy'sBrand: GlossierBrand: Hot Topic

Followers:9,073,602

Engagements:196,328

Rate:2.2%

Posts:275

Avg Likes:195,935

Avg Comments:590

Avg Views:44,282

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,073,602 · Engagements 196,328 · Rate 2.2% Posts 275 · Views 44,282 · Avg Likes 195,935 · Avg Comments 590 · Avg Views 44,282	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 26% 13-17: 11% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (26%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) UNITED KINGDOM (6%) PHILIPPINES (5%) CANADA (4%)	Top regions: UNITED STATES (27%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 192,884 avg likes/post · Tiktok: 37,650 avg views/post · Youtube: 6,632 avg views/post	Best reach: Tiktok 37,650 avg views; best engagement: Instagram 192,884 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 10.84

Glossier

Score: 10.56

Hot Topic

Score: 10.26

Madewell

Score: 9.09

Cartoon Network

Score: 5.36

Summit Entertainment

Score: 5.01

Lollapalooza

Score: 4.36

Coach

Score: 4.35

AMC

Score: 4.35

CBS Television Studios

Score: 4.07

NBC

Score: 3.69

Columbia Pictures

Score: 3.51

Brand	Category	Score
Five Nights at Freddy's		10.84
Glossier		10.56
Hot Topic		10.26
Madewell		9.09
Cartoon Network		5.36
Summit Entertainment		5.01
Lollapalooza		4.36
Coach		4.35
AMC		4.35
CBS Television Studios		4.07
NBC		3.69
Columbia Pictures		3.51
CBS		3.47
Urban Outfitters		3.46
Snoopy And The Peanuts Gang		3.08
Carhartt		3.06
League of Legends		2.97
Comedy Central		2.95
Warner Bros		2.66
HBO		2.63
Star Wars		2.59
Prismacolor		2.54
Netflix		2.52
Fenty beauty		2.47
Polaroid		2.39
Showtime		2.31
Lululemon Athletica		2.29
Coachella		2.28
Calvin Klein		2.22
Nickelodeon		2.19
Marvel Entertainment		2.10
Chrysler		2.09
Timberland		2.07
Armani		2.06
BBC		2.04
Nintendo		2.03
Tinder		2.02
Marvel		1.99
Dr. Martens		1.97
Vans		1.87
Fujifilm		1.84
Kodak		1.82
Universal		1.80
Michael Kors		1.79
Budweiser		1.79
Airbnb		1.75
Target		1.74
Pixar		1.69
DC Entertainment		1.68
Polo Ralph Lauren		1.63