Maxwell

Maxwell — hip-hop & rap artist from DE.

With a keen ear for melody and a knack for crafting infectious hooks, this artist's music is a blend of pop and rock influences that captivates listeners from…

Influence: 50.30% Fanbase: 23.85% Trending: 63.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

227,239

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 13:23:12 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hop

Biography

With a keen ear for melody and a knack for crafting infectious hooks, this artist's music is a blend of pop and rock influences that captivates listeners from the first note. Their dynamic vocal delivery, coupled with a polished production, elevates their sound to a level that is both radio-friendly and artistically compelling. Each song is a carefully constructed piece of storytelling, with relatable lyrics that resonate with audiences on a personal level.

Drawing inspiration from a diverse range of musical genres, this artist seamlessly weaves elements of electronic, R&B, and indie rock into their music, creating a unique and refreshing sound that sets them apart from their peers. Their ability to effortlessly shift between introspective ballads and energetic anthems showcases a versatility that keeps their audience engaged and eager for more. With a growing fanbase and a string of successful releases under their belt, this artist is poised to make a lasting impact on the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Maxwell resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (267,417 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maxwell score 1.68% — Moderate bucket.

Followers:227,239

Engagements:3,827

Rate:1.7%

Posts:77

Avg Likes:3,658

Avg Comments:169

Avg Views:267,417

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 227,239 · Engagements 3,827 · Rate 1.7% Posts 77 · Views 267,417 · Avg Likes 3,658 · Avg Comments 169 · Avg Views 267,417	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 33% 35-44: 17% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (33%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (61%) BRAZIL (6%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) FRANCE (2%)	Top regions: UNITED STATES (61%), BRAZIL (6%), UNITED KINGDOM (4%)
Platform Engagement	Youtube: 267,417 avg views/post	Best reach: Youtube 267,417 avg views; best engagement: Youtube 3,658 avg likes