Maxi Priest

Maxi Priest

Country: GB | Gender: male

Influence: 59.05% Fanbase: 38.40% Trending: 69.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 42.82% • Very Strong

As of 2025-09-08

218,611

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:21 UTC

Genres

rocklovers rockreggaereggaereggae fusionroots reggae

Biography

Maxi Priest, a British reggae artist, gained international fame in the late '80s and '90s with his blend of lovers rock, pop, and R&B. His smooth vocals and romantic lyrics led to hits like "Close to You" and "Wild World," showcasing his ability to fuse reggae with soulful melodies. Born Max Elliott in London in 1962, Priest's musical journey began with gospel singing in a large family and evolved as he embraced Rastafarianism and changed his name. After early success with singles like "Wild World," he went on to release albums like 1990's Bonafide, solidifying his place in the music industry with chart-topping singles and collaborations with artists like Shaggy and Robin Trower.

Priest's career saw him signed to Virgin Records, releasing albums that showcased his versatility and crossover appeal. From his breakout album in 1988 to subsequent hits like "Close to You" and collaborations with artists such as Roberta Flack and Shaggy, Priest continued to evolve his sound. Despite some commercial ups and downs, his dedication to his craft led to successful albums like 2007's Refused and collaborations that expanded his musical horizons. With his latest projects like 2019's It All Comes Back to Love and 2020's United State of Mind, Priest continues to captivate audiences with his soulful voice and genre-defying music.

Maxi Priest Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Maxi Priest reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (60%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 962 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Live Nation, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Maxi Priest score 0.10%Low bucket.
Brand: MixcloudBrand: Live NationBrand: Amazon Music
Followers:218,611
Engagements:218
Rate:0.1%
Posts:5,589
Views:962
Avg Likes:218
Avg Comments:17
Avg Views:962

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 218,611 · Engagements 218 · Rate 0.1%
Posts 5,589 · Views 962 · Avg Likes 218 · Avg Comments 17 · Avg Views 962
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
35-44: 24%
18-24: 22%
45-64: 10%
Largest: 25-34 (42%); next: 35-44 (24%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (29%)
UNITED KINGDOM (10%)
BRAZIL (7%)
KENYA (7%)
JAMAICA (5%)
Top regions: UNITED STATES (29%), UNITED KINGDOM (10%), BRAZIL (7%)
Platform Engagement Instagram: 157 avg likes/post · Tiktok: 0 avg views/post · Youtube: 962 avg views/post Best reach: Youtube 962 avg views; best engagement: Instagram 157 avg likes

Top Brand Affinities

Mixcloud
Score: 42.82
Live Nation
Score: 30.11
Amazon Music
Score: 15.98
ITV
Score: 15.75
Hennessy
Score: 11.62
Akai
Score: 11.28
Jetblue Airways
Score: 9.97
Pioneer
Score: 9.43
Clarks
Score: 9.31
CNN
Score: 7.86
iHeartRadio Music Awards
Score: 7.54
Pro Tools
Score: 7.30
Brand Category Score
Mixcloud 42.82
Live Nation 30.11
Amazon Music 15.98
ITV 15.75
Hennessy 11.62
Akai 11.28
Jetblue Airways 9.97
Pioneer 9.43
Clarks 9.31
CNN 7.86
iHeartRadio Music Awards 7.54
Pro Tools 7.30
SoundCloud 6.51
Margaritaville 6.34
Publix 5.75
Ableton 5.74
American Airlines 5.27
Spotify Music 5.16
MTV 4.49
Beats Electronics 4.47
NBC 4.12
Paramount Pictures 3.71
BBC 3.18
NBA 3.16
Timberland 3.10
Harrods 3.03
Bacardi 3.02
ESPN 2.93
Baileys 2.76
Fenty beauty 2.75
Guinness 2.68
The Olympic Games 2.46
Fendi 2.40
Los Angeles Lakers 2.40
Sneakerhead 2.38
Christian Louboutin 2.26
musical.ly 2.19
Philips 2.19
NFL 2.18
Amazon 2.16
Kodak 2.11
Versace 2.08
Heineken 1.98
Rolls-Royce 1.97
Bentley 1.88
shein 1.86
Puma 1.85
Polo Ralph Lauren 1.71
Paypal 1.69
Budweiser 1.68

Official Profiles

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Artist: Maxi Priest

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Maxi Priest today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-11)

Total: 1,733,938

PLATFORM TOTAL %
Spotify Spotify 1,151,756 66.42%
Last.fm Last.fm 245,095 14.14%
Pandora Pandora 222,137 12.81%
Audiomack Audiomack 114,950 6.63%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-26 01:00 UTC TLC, En Vogue, Smash Mouth, Tonic, Better Than Ezra, Fuel, Sugar Ray, Maxi Priest, DJ Kool, Sponge, EMF, Edwin McCain, Kid ’n Play, Saved By the 90s The 90's Cruise St. Louis, United States

Trending Artist