Maxi Priest
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
218,611
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 19:51:21 UTC
Genres
Biography
Priest's career saw him signed to Virgin Records, releasing albums that showcased his versatility and crossover appeal. From his breakout album in 1988 to subsequent hits like "Close to You" and collaborations with artists such as Roberta Flack and Shaggy, Priest continued to evolve his sound. Despite some commercial ups and downs, his dedication to his craft led to successful albums like 2007's Refused and collaborations that expanded his musical horizons. With his latest projects like 2019's It All Comes Back to Love and 2020's United State of Mind, Priest continues to captivate audiences with his soulful voice and genre-defying music.
Maxi Priest reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (60%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 962 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Live Nation, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 218,611 · Engagements 218 · Rate 0.1% Posts 5,589 · Views 962 · Avg Likes 218 · Avg Comments 17 · Avg Views 962 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 24% 18-24: 22% 45-64: 10% |
Largest: 25-34 (42%); next: 35-44 (24%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (29%) UNITED KINGDOM (10%) BRAZIL (7%) KENYA (7%) JAMAICA (5%) |
Top regions: UNITED STATES (29%), UNITED KINGDOM (10%), BRAZIL (7%) |
| Platform Engagement | Instagram: 157 avg likes/post · Tiktok: 0 avg views/post · Youtube: 962 avg views/post | Best reach: Youtube 962 avg views; best engagement: Instagram 157 avg likes |
Top Brand Affinities
Mixcloud
Live Nation
Amazon Music
ITV
Hennessy
Akai
Jetblue Airways
Pioneer
Clarks
CNN
iHeartRadio Music Awards
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 42.82 | |
| Live Nation | 30.11 | |
| Amazon Music | 15.98 | |
| ITV | 15.75 | |
| Hennessy | 11.62 | |
| Akai | 11.28 | |
| Jetblue Airways | 9.97 | |
| Pioneer | 9.43 | |
| Clarks | 9.31 | |
| CNN | 7.86 | |
| iHeartRadio Music Awards | 7.54 | |
| Pro Tools | 7.30 | |
| SoundCloud | 6.51 | |
| Margaritaville | 6.34 | |
| Publix | 5.75 | |
| Ableton | 5.74 | |
| American Airlines | 5.27 | |
| Spotify Music | 5.16 | |
| MTV | 4.49 | |
| Beats Electronics | 4.47 | |
| NBC | 4.12 | |
| Paramount Pictures | 3.71 | |
| BBC | 3.18 | |
| NBA | 3.16 | |
| Timberland | 3.10 | |
| Harrods | 3.03 | |
| Bacardi | 3.02 | |
| ESPN | 2.93 | |
| Baileys | 2.76 | |
| Fenty beauty | 2.75 | |
| Guinness | 2.68 | |
| The Olympic Games | 2.46 | |
| Fendi | 2.40 | |
| Los Angeles Lakers | 2.40 | |
| Sneakerhead | 2.38 | |
| Christian Louboutin | 2.26 | |
| musical.ly | 2.19 | |
| Philips | 2.19 | |
| NFL | 2.18 | |
| Amazon | 2.16 | |
| Kodak | 2.11 | |
| Versace | 2.08 | |
| Heineken | 1.98 | |
| Rolls-Royce | 1.97 | |
| Bentley | 1.88 | |
| shein | 1.86 | |
| Puma | 1.85 | |
| Polo Ralph Lauren | 1.71 | |
| Paypal | 1.69 | |
| Budweiser | 1.68 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 1,733,938
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,151,756 | 66.42% |
| [+] |
|
245,095 | 14.14% |
| [+] |
|
222,137 | 12.81% |
| [+] |
|
114,950 | 6.63% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-26 01:00 UTC | TLC, En Vogue, Smash Mouth, Tonic, Better Than Ezra, Fuel, Sugar Ray, Maxi Priest, DJ Kool, Sponge, EMF, Edwin McCain, Kid ’n Play, Saved By the 90s | The 90's Cruise | St. Louis, United States |















