Max Pezzali

Max Pezzali — pop artist from IT.

MAX PEZZALI ha debuttato nel 1991 con gli 883, diventando il cantautore italiano più rappresentativo delle generazioni passate e presenti. I suoi album di…

Influence: 56.14% Fanbase: 40.14% Trending: 64.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 33.56% • Very Strong

As of 2025-09-10

1,179,399

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:37 UTC

Genres

poppopitalian popitalian adult popclassic italian popmainstream popeuropeaneuropop

Biography

MAX PEZZALI ha debuttato nel 1991 con gli 883, diventando il cantautore italiano più rappresentativo delle generazioni passate e presenti. I suoi album di successo, "HANNO UCCISO L'UOMO RAGNO" nel 1992 e "NORD SUD OVEST EST" nel 1993, hanno venduto milioni di copie e segnato l'inizio di una carriera solista che ha visto la pubblicazione di 21 album e la vendita di oltre 7 milioni di dischi. Collaborazioni con artisti di spicco e concerti con milioni di spettatori hanno consolidato la sua fama, culminando nel 2019 con il doppio concerto sold out "SanSiro Canta Max" allo Stadio San Siro di Milano, spostato al 2022 a causa della pandemia.

Il 2020 ha visto l'uscita del suo nuovo album "Qualcosa di nuovo", anticipato dal singolo omonimo, mentre il 2023 si conferma un altro anno di successi per Max Pezzali, con un tour nei palazzetti sold out e il concerto "CircoMax" al Circo Massimo di Roma, continuando a dimostrare il suo status di artista multiplatino e icona della musica italiana contemporanea.

Top Brand Affinities

Report Date: 2025-09-10

Max Pezzali resonates with 18-24 & 25-34 audiences and sustains presence in ITALY, UNITED STATES, SWITZERLAND. The demographic is heavily male (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 13,650 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Elisabetta Franchi, Superga, Chicco maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Max Pezzali score 1.33% — Moderate bucket.

Brand: Elisabetta FranchiBrand: SupergaBrand: Chicco

Followers:1,179,399

Engagements:15,650

Rate:1.3%

Posts:1,451

Avg Likes:15,529

Avg Comments:282

Avg Views:18,345

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,179,399 · Engagements 15,650 · Rate 1.3% Posts 1,451 · Views 18,345 · Avg Likes 15,529 · Avg Comments 282 · Avg Views 18,345	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 13% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	ITALY (90%) UNITED STATES (1%) SWITZERLAND (1%) FRANCE (1%) UNITED KINGDOM (1%)	Top regions: ITALY (90%), UNITED STATES (1%), SWITZERLAND (1%)
Platform Engagement	Instagram: 14,195 avg likes/post · Tiktok: 13,650 avg views/post · Youtube: 4,695 avg views/post	Best reach: Tiktok 13,650 avg views; best engagement: Instagram 14,195 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 33.56

Superga

Score: 28.31

Chicco

Score: 26.22

Liu Jo

Score: 24.71

Alitalia

Score: 24.25

Miele

Score: 23.61

Intimissimi

Score: 20.14

Ana Capri

Score: 17.18

Alcott

Score: 15.45

Alfa Romeo

Score: 13.79

Peroni

Score: 13.33

Arezzo

Score: 13.22

Brand	Category	Score
Elisabetta Franchi		33.56
Superga		28.31
Chicco		26.22
Liu Jo		24.71
Alitalia		24.25
Miele		23.61
Intimissimi		20.14
Ana Capri		17.18
Alcott		15.45
Alfa Romeo		13.79
Peroni		13.33
Arezzo		13.22
Calzedonia		12.67
Lancia		12.45
Campari		11.88
Selfiegram		9.58
Easyjet		9.55
Ryanair		9.42
Dainese		8.04
Fiat		7.77
Pirelli		6.22
Lidl		6.12
Lindt		5.95
Daniel Wellington		5.77
Patek Philippe		5.75
Pizza Lover		5.43
Ducati		5.39
ABC		4.88
Dsquared		4.86
UEFA		4.84
Kiko		4.76
Ferrari		4.69
Tiffany		4.59
Martini		4.29
Aperol		4.25
Ferrero		3.91
Ray-Ban		3.87
Stradivarius		3.72
Armani		3.68
Nutella		3.66
Pull&Bear		3.58
Polaroid		3.51
Lego		3.41
Bellagio		3.38
Harrods		3.19
Primark		3.17
Valentino		2.96
Dr. Martens		2.95
Universal		2.93
Coca-Cola		2.88