Max McNown
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,948,134
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:15:41 UTC
Genres
Biography
Max McNown performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, CANADA. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 213,250 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Barstool Sports, Coors, Pacific Northwest Wonderland, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Max McNown is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,948,134 · Engagements 51,958 · Rate 1.1% Posts 1,471 · Views 255,513 · Avg Likes 48,770 · Avg Comments 962 · Avg Views 255,513 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 32% 35-44: 18% 45-64: 13% |
Largest: 25-34 (34%); next: 18-24 (32%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (47%) BRAZIL (7%) CANADA (5%) UNITED KINGDOM (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (47%), BRAZIL (7%), CANADA (5%) |
| Platform Engagement | Instagram: 23,002 avg likes/post · Tiktok: 213,250 avg views/post · Youtube: 42,263 avg views/post | Best reach: Tiktok 213,250 avg views; best engagement: Tiktok 23,400 avg likes |
Top Brand Affinities
Barstool Sports
Coors
Pacific Northwest Wonderland
Free People
Carhartt
Lululemon Athletica
Kroger
Jameson
American Eagle
Margaritaville
Target
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Barstool Sports | 11.17 | |
| Coors | 8.27 | |
| Pacific Northwest Wonderland | 6.68 | |
| Free People | 6.66 | |
| Carhartt | 6.11 | |
| Lululemon Athletica | 5.73 | |
| Kroger | 5.61 | |
| Jameson | 5.27 | |
| American Eagle | 4.70 | |
| Margaritaville | 4.45 | |
| Target | 4.26 | |
| Steve Madden | 4.14 | |
| Gillette | 3.88 | |
| Busch | 3.87 | |
| Babybump | 3.83 | |
| Redken | 3.74 | |
| Billabong | 3.65 | |
| OLD NAVY | 3.22 | |
| Sunnies Studios | 3.11 | |
| Olaplex | 3.00 | |
| WWE | 2.82 | |
| ESPN | 2.81 | |
| Abercrombie & Fitch | 2.77 | |
| NHL | 2.72 | |
| NBC | 2.62 | |
| Coachella | 2.53 | |
| Costco | 2.49 | |
| Walmart | 2.47 | |
| Oakley | 2.40 | |
| Guinness | 2.38 | |
| Under Armour | 2.33 | |
| Bentley | 2.19 | |
| Jeep | 2.11 | |
| Tinder | 2.04 | |
| Airbnb | 2.04 | |
| Forever 21 | 2.04 | |
| Showtime | 2.02 | |
| Geocaching | 1.98 | |
| Chrysler | 1.91 | |
| H&M | 1.89 | |
| Cadillac | 1.84 | |
| Hollister Co | 1.83 | |
| Budweiser | 1.81 | |
| Harley-Davidson | 1.78 | |
| The Olympic Games | 1.76 | |
| NFL | 1.71 | |
| Paramount Pictures | 1.69 | |
| Gymshark | 1.68 | |
| Victoria's Secret | 1.66 | |
| The North Face | 1.66 |
Official Profiles
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LoginArtist: Max McNown
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Max McNown, Lily Fitts | Alhambra | Paris, France | |
| 2025-12-10 03:00 UTC | Max McNown, Lily Fitts | O2 Forum Kentish Town | London, United Kingdom | |
| 2025-12-11 03:00 UTC | Max McNown, Lily Fitts | O2 Forum Kentish Town | London, United Kingdom | |
| 2025-12-14 03:30 UTC | AJR, Max McNown | Agganis Arena | Boston, United States | |
| 2026-03-27 02:30 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Hertz Arena | estero, United States | |
| 2026-03-28 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | St. Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-28 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Saint Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-29 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | St. Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-29 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Saint Augustine Amphitheatre | Saint Augustine, United States |
