Max & Harvey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,068,749
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:20 UTC
Genres
Biography
Max & Harvey connects with 18-24 & 13-17 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, PHILIPPINES. With a heavily female (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 420,900 avg views per post; Tiktok adds dependable engagement depth. Overlap with Nickelodeon, iHeartRadio Music Awards, musical.ly highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Max & Harvey moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,068,749 · Engagements 68,984 · Rate 0.8% Posts 4,161 · Views 444,670 · Avg Likes 66,284 · Avg Comments 343 · Avg Views 444,670 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 13-17: 20% 25-34: 14% 35-44: 4% |
Largest: 18-24 (61%); next: 13-17 (20%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (28%) UNITED KINGDOM (19%) PHILIPPINES (4%) CHINA (4%) GERMANY (4%) |
Top regions: UNITED STATES (28%), UNITED KINGDOM (19%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 11,565 avg likes/post · Tiktok: 420,900 avg views/post · Youtube: 23,770 avg views/post | Best reach: Tiktok 420,900 avg views; best engagement: Tiktok 53,400 avg likes |
Top Brand Affinities
Nickelodeon
iHeartRadio Music Awards
musical.ly
Taco Bell
CBS Television Studios
CBS
Harrods
Daniel Wellington
ASOS
Busch
shein
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Nickelodeon | 7.30 | |
| iHeartRadio Music Awards | 5.88 | |
| musical.ly | 5.18 | |
| Taco Bell | 5.17 | |
| CBS Television Studios | 4.96 | |
| CBS | 3.94 | |
| Harrods | 3.52 | |
| Daniel Wellington | 3.18 | |
| ASOS | 3.11 | |
| Busch | 2.98 | |
| shein | 2.50 | |
| Lollapalooza | 2.50 | |
| Primark | 2.39 | |
| Emporium | 2.37 | |
| Monster Beverage | 2.33 | |
| LEGOLAND | 2.18 | |
| Tesco | 2.14 | |
| Sunnies Studios | 2.14 | |
| Showtime | 2.12 | |
| SheInside | 2.06 | |
| Walmart | 2.05 | |
| Coachella | 2.02 | |
| Dr. Martens | 1.93 | |
| Hollister Co | 1.90 | |
| Forever 21 | 1.77 | |
| Guinness | 1.71 | |
| Chrysler | 1.67 | |
| Bershka | 1.59 | |
| Starbucks | 1.59 | |
| Target | 1.57 | |
| Polaroid | 1.52 | |
| Ducati | 1.42 | |
| H&M | 1.36 | |
| Calvin Klein | 1.36 | |
| Vogue | 1.28 | |
| Netflix | 1.23 | |
| FashionNova | 1.22 | |
| Walt Disney | 1.22 | |
| Bentley | 1.20 | |
| Spotify Music | 1.13 | |
| Urban Decay Cosmetics | 1.13 | |
| Tommy Hilfiger | 1.06 | |
| NBA | 1.05 | |
| Guess | 1.04 | |
| Maybelline | 1.03 | |
| HBO | 1.02 | |
| Vans | 1.00 | |
| Adobe | 0.99 | |
| Converse | 0.98 | |
| SoundCloud | 0.98 |
Official Profiles
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LoginArtist: Max & Harvey
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-18 03:00 UTC | Max & Harvey | The Stoller Hall | Manchester, United Kingdom | — |
