Max Barskih

Max Barskih

Country: UA | Gender: male

Influence: 65.06% Fanbase: 68.77% Trending: 63.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Massimo Dutti • 14.57% • Very Strong

As of 2025-09-08

1,657,363

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:12 UTC

Genres

poppoprussian popukrainian popmainstream popelectronicrussian dance popdance

Biography

MAX BARSKIH, a two-time MTV EMA Award winner from Ukraine, is a highly acclaimed musician known for his multi-platinum albums and record-breaking singles. He has been recognized as Ukraine's Music Ambassador to the World by an American Forbes columnist. MAX's lead single "Ley, Ne Zhaley" topped the TOPHIT GLOBAL RADIO CHART for 16 weeks, making it the most played song in all languages worldwide from 2008 to 2020. MAX is the most touring and widely played artist on radio stations in CIS and Baltic countries.

Max Barskih Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Max Barskih has momentum with 18-24 & 25-34 audiences—particularly in UKRAINE, RUSSIA, POLAND. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 56,750 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Massimo Dutti, Faberlic, JACQUEMUS signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Max Barskih score 0.54%Low bucket.
Brand: Massimo DuttiBrand: FaberlicBrand: JACQUEMUS
Followers:1,657,363
Engagements:8,962
Rate:0.5%
Posts:321
Views:56,750
Avg Likes:8,695
Avg Comments:212
Avg Views:56,750

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,657,363 · Engagements 8,962 · Rate 0.5%
Posts 321 · Views 56,750 · Avg Likes 8,695 · Avg Comments 212 · Avg Views 56,750
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 38%
35-44: 14%
45-64: 5%
Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split Female: 80%
Male: 20%
Non-binary/Other: 0%
Skews female (80%)
Top Countries UKRAINE (41%)
RUSSIA (41%)
POLAND (3%)
UNITED STATES (2%)
BELARUS (2%)
Top regions: UKRAINE (41%), RUSSIA (41%), POLAND (3%)
Platform Engagement Instagram: 5,554 avg likes/post · Tiktok: 56,750 avg views/post Best reach: Tiktok 56,750 avg views; best engagement: Instagram 5,554 avg likes

Top Brand Affinities

Massimo Dutti
Score: 14.57
Faberlic
Score: 8.00
JACQUEMUS
Score: 6.88
Stradivarius
Score: 4.61
MasterCard Incorporated
Score: 3.71
Pull&Bear
Score: 3.69
Aperol
Score: 3.25
Paypal
Score: 2.86
Garnier
Score: 2.36
TOM FORD
Score: 2.28
KFC
Score: 2.04
Oriflame
Score: 1.95
Brand Category Score
Massimo Dutti 14.57
Faberlic 8.00
JACQUEMUS 6.88
Stradivarius 4.61
MasterCard Incorporated 3.71
Pull&Bear 3.69
Aperol 3.25
Paypal 2.86
Garnier 2.36
TOM FORD 2.28
KFC 2.04
Oriflame 1.95
Dolce & Gabbana 1.93
Snapseed 1.88
Victoria's Secret 1.74
Cartier 1.70
FIFA 1.48
Bershka 1.47
Versace 1.44
GIVENCHY 1.43
Yves Saint Laurent 1.43
Bellagio 1.31
SWAROVSKI 1.27
Calvin Klein 1.25
L'Oréal Paris 1.22
Balenciaga 1.19
Puma 1.19
BBC 1.18
Chanel 1.18
National Geographic 1.11
Zara 1.10
Coca-Cola 1.07
Ray-Ban 1.03
H&M 1.00
Guess 0.99
Prada 0.96
Pepsi 0.95
Tesla Motors 0.94
Reebok 0.91
Gucci 0.90
Vogue 0.89
Burberry 0.89
musical.ly 0.88
Pandora 0.86
BMW 0.83
Polaroid 0.75
Christian Dior 0.74
HBO 0.72
Tiffany & Co 0.72
Sony 0.72

Official Profiles

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Artist: Max Barskih

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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