Mavins Brand Affinity ranks highest Airtel at 30.22% . Very Strong. Score DMDB 62.30% | Fanbase 54.77%

Mavins — pop artist from NG.

Founded by Don Jazzy on May 8, 2012, Mavin Records is a prominent African music label with a roster of well-known artists, producers, and industry…

Mavins

Recognizable

Country: NG | Artist ID: 11e81bce-2051-1faa-aa6d-a0369fe50396

Find Artist

Genres

popafropopnigerian popothersworldwideafricanazontobeats

Influential: 62.30% Fanbase: 54.77% Trending: 66.06%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 30.22% • Very Strong

As of 2025-09-09

6,875,242

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.30% | Fanbase 54.77% | Trending 66.06% | CAREER STAGE: MAINSTREAM

Biography

Founded by Don Jazzy on May 8, 2012, Mavin Records is a prominent African music label with a roster of well-known artists, producers, and industry professionals. Stemming from the legacy of Mo'Hits Record, Mavin Records combines elements of the early 2000s African music scene with Don Jazzy's vision for the future of Afrobeat.

The label's diverse lineup includes artists like Johnny Drille, Ladipoe, Rema, Ayra Starr, and others, with past members including Tiwa Savage, Wande Coal, and Reekado Banks. Celebrating its 10th year, Mavin Records continues to drive innovation in the digital age, showcasing African creativity and excellence on a global scale while nurturing the next generation of Afrobeats talents.

Report Date: 2025-09-09

Mavins draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, KENYA. The skew is heavily male (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 33,850 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Airtel, Warner Music, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mavins score 0.09% — Low bucket.

Brand: AirtelBrand: Warner MusicBrand: Amazon Music

Followers:6,875,242

Engagements:6,420

Rate:0.1%

Posts:22,101

Avg Likes:6,120

Avg Comments:112

Avg Views:40,278

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,875,242 · Engagements 6,420 · Rate 0.1% Posts 22,101 · Views 40,278 · Avg Likes 6,120 · Avg Comments 112 · Avg Views 40,278	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 43% 13-17: 5% 35-44: 5%	Largest: 18-24 (46%); next: 25-34 (43%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (20%) NIGERIA (12%) KENYA (9%) FRANCE (8%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (20%), NIGERIA (12%), KENYA (9%)
Platform Engagement	Instagram: 2,577 avg likes/post · Tiktok: 33,850 avg views/post · Youtube: 6,428 avg views/post	Best reach: Tiktok 33,850 avg views; best engagement: Tiktok 3,186 avg likes

Top Brand Affinities

Airtel

Score: 30.22

Warner Music

Score: 27.44

Amazon Music

Score: 11.42

CNN

Score: 10.92

A.P.C.

Score: 10.13

Hennessy

Score: 6.57

T.G.I. Friday's

Score: 6.03

Pioneer

Score: 6.02

Monster Beverage

Score: 4.38

MTV

Score: 3.53

FashionNova

Score: 3.44

BBC

Score: 3.23

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Top Brand Affinities

Brand	Category	Score
Airtel		30.22
Warner Music		27.44
Amazon Music		11.42
CNN		10.92
A.P.C.		10.13
Hennessy		6.57
T.G.I. Friday's		6.03
Pioneer		6.02
Monster Beverage		4.38
MTV		3.53
FashionNova		3.44
BBC		3.23
FOREX		3.11
Fenty beauty		2.97
NBC		2.73
Pepsi		2.71
Versace		2.28
Timberland		2.19
ASOS		2.03
Dr. Martens		2.01
Crocs		1.88
musical.ly		1.87
Fendi		1.81
Lexus		1.80
SoundCloud		1.69
Paramount Pictures		1.68
Rolex		1.59
Bugatti		1.58
Balenciaga		1.33
Gucci		1.29
Google		1.29
Burberry		1.28
shein		1.27
Coachella		1.24
Beats Electronics		1.23
Spotify Music		1.23
H&M		1.21
Guinness		1.16
Los Angeles Lakers		1.08
Vogue		1.06
Samsung Group		1.01
SheInside		0.99
Paypal		0.97
Sony		0.96
Lamborghini		0.94
Christian Dior		0.89
Adobe		0.89
Maybelline		0.84
Coca-Cola		0.82
FIFA		0.82