Mauro Castillo

Mauro Castillo — latin artist from CO.

Mauricio Castillo Rivas, nacido el 6 de junio de 1978 en Cali, es un cantante, compositor, trombonista y productor musical colombiano. Es conocido por su…

Influence: 51.01% Fanbase: 16.29% Trending: 68.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 37.20% • Very Strong

As of 2025-09-08

470,435

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:26 UTC

Genres

latinlatinmodern salsasalsa colombianasalsa

Biography

Mauricio Castillo Rivas, nacido el 6 de junio de 1978 en Cali, es un cantante, compositor, trombonista y productor musical colombiano. Es conocido por su participación en la película "Encanto" de Disney, ganadora de un premio Oscar a la mejor película animada, así como por su papel en la serie "El Joe: La Leyenda" y por su pasado como cantante en el Grupo Niche. Castillo Rivas ha logrado una exitosa carrera en la música y el cine a nivel mundial, siendo el primer salsero afrocolombiano en presentarse en la 92a entrega de los Premios de la Academia en 2022 y en alcanzar el puesto número 1 en las listas de Billboard Anglo y BBC Radio.

Originario de Cali, Mauricio Castillo Rivas es un talentoso artista colombiano que ha destacado como cantante, compositor, trombonista y productor musical. Su participación en la película "Encanto" de Disney, que recibió un premio Oscar, y su papel en la serie "El Joe: La Leyenda" lo han posicionado como una figura reconocida en la industria. Además, su trayectoria en el Grupo Niche y sus logros como salsero afrocolombiano lo han llevado a la cima de la música, alcanzando el primer puesto en las listas de Billboard Anglo y BBC Radio, así como a ser el primer salsero afrocolombiano en presentarse en la prestigiosa entrega de los Premios de la Academia en 2022.

Top Brand Affinities

Report Date: 2025-09-08

Mauro Castillo draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, ECUADOR, UNITED STATES. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 18,516 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Univision, Bodytech, Akg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mauro Castillo score 0.18% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: Akg

Followers:470,435

Engagements:865

Rate:0.2%

Posts:1,714

Avg Likes:840

Avg Comments:71

Avg Views:18,516

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 470,435 · Engagements 865 · Rate 0.2% Posts 1,714 · Views 18,516 · Avg Likes 840 · Avg Comments 71 · Avg Views 18,516	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (38%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	COLOMBIA (64%) ECUADOR (17%) UNITED STATES (7%) MEXICO (3%) SPAIN (2%)	Top regions: COLOMBIA (64%), ECUADOR (17%), UNITED STATES (7%)
Platform Engagement	Instagram: 366 avg likes/post · Youtube: 18,516 avg views/post	Best reach: Youtube 18,516 avg views; best engagement: Youtube 474 avg likes

Top Brand Affinities

Univision

Score: 37.20

Bodytech

Score: 32.69

Akg

Score: 27.60

Movistar

Score: 26.16

Ampeg

Score: 22.42

Amazon Music

Score: 17.04

Akai

Score: 15.96

American Airlines

Score: 10.87

Atmos

Score: 10.66

Sennheiser

Score: 10.53

Ableton

Score: 10.33

LATAM

Score: 9.17

Brand	Category	Score
Univision		37.20
Bodytech		32.69
Akg		27.60
Movistar		26.16
Ampeg		22.42
Amazon Music		17.04
Akai		15.96
American Airlines		10.87
Atmos		10.66
Sennheiser		10.53
Ableton		10.33
LATAM		9.17
Suavecito		9.14
Pro Tools		9.08
Cafecito		6.17
Daewoo		6.08
Pioneer		5.88
VidaSana		5.43
NBC		3.64
Spotify Music		2.22
Heineken		2.20
Paramount Pictures		2.16
musical.ly		2.10
Pic Collage		2.08
Yamaha		2.03
Pixar		1.66
Herbalife		1.60
BBC		1.52
Coachella		1.43
Universal		1.36
Huawei		1.22
Honda		1.17
Renault		1.14
SoundCloud		1.13
FIFA		1.09
Red Bull		1.04
Beats Electronics		0.97
Pepsi		0.97
Lamborghini		0.95
Los Angeles Lakers		0.95
Ray-Ban		0.87
Marvel		0.84
NFL		0.82
Mazda		0.79
Netflix		0.78
Lego		0.77
DC Entertainment		0.75
NBA		0.72
Pandora		0.72
Sony		0.70