Mau y Ricky Brand Affinity ranks highest Univision at 20.15% . Very Strong. Score DMDB 63.42% | Fanbase 62.30%

Mau y Ricky — pop artist from VE.

Mau y Ricky, a Venezuelan duo based in Miami, have harnessed their fraternal connection to create a strong musical force, blending voices and creativity…

Mau y Ricky

Recognizable

Country: VE | Artist ID: 11e81bca-98db-3d74-aae9-a0369fe50396

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Genres

poplatin poppop venezolanopop en españolpophip-hop & raptrap latinolatinlatinreggaeton

Influential: 63.42% Fanbase: 62.30% Trending: 63.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.15% • Very Strong

As of 2025-09-09

16,443,463

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.42% | Fanbase 62.30% | Trending 63.99% | CAREER STAGE: MAINSTREAM

Biography

Mau y Ricky, a Venezuelan duo based in Miami, have harnessed their fraternal connection to create a strong musical force, blending voices and creativity seamlessly. Their music has garnered billions of streams, diamond certifications, and sold-out tours, solidifying their influence in the Latin music scene.

Since 2014, they have co-written global hits such as "Vente Pa’ Ca" (Ricky Martin & Maluma) and "Sin Pijama" (Becky G & Natti Natasha), the latter earning 13 diamond certifications and a spot on Rolling Stone's list of the "100 Best Reggaetón Songs of All Time." Their latest release, "Hotel Caracas" (2024), has elevated their sound to new heights, earning them three Latin GRAMMY nominations and accolades from Billboard and Rolling Stone for its exceptional quality. The brotherly bond between Mau y Ricky serves as the driving force behind their music, propelling them to break boundaries with each song they create.

Report Date: 2025-09-09

Mau y Ricky is already in the conversation with 18-24 & 25-34 audiences in PERU, COLOMBIA, ARGENTINA. The audience is heavily female (63%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (34,100 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Movistar, Suavecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mau y Ricky score 0.11% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Suavecito

Followers:16,443,463

Engagements:17,575

Rate:0.1%

Posts:2,007

Avg Likes:17,443

Avg Comments:209

Avg Views:38,622

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,443,463 · Engagements 17,575 · Rate 0.1% Posts 2,007 · Views 38,622 · Avg Likes 17,443 · Avg Comments 209 · Avg Views 38,622	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	PERU (15%) COLOMBIA (14%) ARGENTINA (11%) VENEZUELA (10%) MEXICO (9%)	Top regions: PERU (15%), COLOMBIA (14%), ARGENTINA (11%)
Platform Engagement	Instagram: 14,132 avg likes/post · Tiktok: 34,100 avg views/post · Youtube: 4,522 avg views/post	Best reach: Tiktok 34,100 avg views; best engagement: Instagram 14,132 avg likes

Top Brand Affinities

Univision

Score: 20.15

Movistar

Score: 11.98

Suavecito

Score: 7.56

LATAM

Score: 7.50

Cafecito

Score: 6.24

Lollapalooza

Score: 6.18

American Airlines

Score: 5.70

VidaSana

Score: 3.59

Amway

Score: 3.49

Pixar

Score: 3.16

NBC

Score: 3.07

Tomorrowland

Score: 2.70

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Top Brand Affinities

Brand	Category	Score
Univision		20.15
Movistar		11.98
Suavecito		7.56
LATAM		7.50
Cafecito		6.24
Lollapalooza		6.18
American Airlines		5.70
VidaSana		3.59
Amway		3.49
Pixar		3.16
NBC		3.07
Tomorrowland		2.70
MTV		2.14
Busch		2.00
Pic Collage		1.94
Bershka		1.76
L'Oréal Paris		1.73
Forever 21		1.63
Airbnb		1.45
Sony		1.43
musical.ly		1.40
Coachella		1.32
shein		1.31
Maybelline		1.21
Spotify Music		1.21
OREO		1.15
Ferrero		1.15
Universal		1.13
SheInside		1.12
Converse		1.04
Pandora		0.99
Huda Beauty		0.95
Walt Disney		0.95
Reebok		0.92
Lego		0.88
Netflix		0.87
Pepsi		0.86
Nutella		0.86
FIFA		0.85
NFL		0.84
Vogue		0.84
Red Bull		0.78
Walmart		0.76
Lamborghini		0.75
Zara		0.75
McDonald's		0.74
Beats Electronics		0.73
Vans		0.72
H&M		0.72
MAC Cosmetics		0.70