Mau P
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
671,125
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:49 UTC
Genres
Biography
Mau P indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, POLAND. The skew is heavily male (82%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 194,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward iHeartRaves, Trancefamily, Pioneer, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mau P when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 671,125 · Engagements 57,774 · Rate 8.6% Posts 437 · Views 210,757 · Avg Likes 54,814 · Avg Comments 1,228 · Avg Views 210,757 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 40% 35-44: 11% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (40%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (6%) POLAND (5%) MEXICO (4%) CANADA (4%) |
Top regions: UNITED STATES (23%), BRAZIL (6%), POLAND (5%) |
| Platform Engagement | Instagram: 28,729 avg likes/post · Tiktok: 194,200 avg views/post · Youtube: 16,557 avg views/post | Best reach: Tiktok 194,200 avg views; best engagement: Instagram 28,729 avg likes |
Top Brand Affinities
iHeartRaves
Trancefamily
Pioneer
Tomorrowland
Mixcloud
Ableton
REVOLVE
SoundCloud
Brandy Melville
Amazon Music
Houston Livestock Show and Rodeo
Pro Tools
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 87.02 | |
| Trancefamily | 69.84 | |
| Pioneer | 57.43 | |
| Tomorrowland | 50.40 | |
| Mixcloud | 46.02 | |
| Ableton | 26.62 | |
| REVOLVE | 15.93 | |
| SoundCloud | 14.84 | |
| Brandy Melville | 13.39 | |
| Amazon Music | 11.19 | |
| Houston Livestock Show and Rodeo | 9.45 | |
| Pro Tools | 7.35 | |
| Beats Electronics | 6.97 | |
| Free People | 6.72 | |
| Steve Madden | 6.62 | |
| JACQUEMUS | 6.31 | |
| Urban Outfitters | 6.28 | |
| Spotify Music | 5.91 | |
| American Airlines | 5.35 | |
| Bellagio | 3.72 | |
| shein | 3.52 | |
| Lululemon Athletica | 3.43 | |
| Red Bull | 3.34 | |
| ASOS | 3.32 | |
| Stüssy | 3.26 | |
| Lollapalooza | 3.11 | |
| Dr. Martens | 2.96 | |
| Forever 21 | 2.90 | |
| Aperol | 2.88 | |
| SheInside | 2.80 | |
| Coachella | 2.80 | |
| musical.ly | 2.76 | |
| Sunnies Studios | 2.71 | |
| Pull&Bear | 2.66 | |
| The North Face | 2.59 | |
| FashionNova | 2.55 | |
| Versace | 2.48 | |
| Victoria's Secret | 2.42 | |
| Gymshark | 2.37 | |
| MTV | 2.34 | |
| Kylie Cosmetics | 2.31 | |
| Dolce & Gabbana | 2.23 | |
| Polo Ralph Lauren | 2.22 | |
| Busch | 2.10 | |
| Chrysler | 2.05 | |
| Target | 1.99 | |
| McLaren | 1.92 | |
| KENZO | 1.89 | |
| Sony | 1.86 | |
| Supreme | 1.85 |
Official Profiles
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LoginArtist: Mau P
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-27 05:00 UTC | Mau P | The Armory | Minneapolis, United States | |
| 2025-12-28 03:00 UTC | Mau P, Dead On | The Pinnacle | Nashville, United States | |
| 2025-12-30 02:00 UTC | Lights all night '22 2025 | Dallas Market Hall | Dallas, United States | — |
| 2025-12-30 06:30 UTC | Mau P | XS Las Vegas | Las Vegas, United States | — |
| 2025-12-31 05:00 UTC | Mau P | SILO Dallas | Dallas, United States | |
| 2025-12-31 05:00 UTC | Mau P | Silo | Dallas, United States | |
| 2026-01-01 05:00 UTC | Mau P | Echostage | Washington, United States | |
| 2026-01-04 03:00 UTC | Gordo, Eli Brown, Mind Against, Victor Lou, Mau P, Notre Dame | Museu de Arte Moderna | Rio de Janeiro, Brazil | |
| 2026-01-10 08:00 UTC | Day Zero 2026 | Tulum, Mexico | Tulum, Mexico | — |
| 2026-02-20 23:00 UTC | Palm Tree Music Festival 2026 | Rio Grande Park | Aspen, United States | — |
| 2026-02-21 23:00 UTC | Cloonee, Blu DeTiger, Mau P, Jackie Hollander | Rio Grande Park | Aspen, United States | |
| 2026-03-28 02:00 UTC | Mau P | Roundhouse | Sydney, Australia | |
| 2026-03-28 02:00 UTC | Mau P | The Roundhouse UNSW | Sydney, Australia |















