Matvey Emerson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
12,621
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:42:06 UTC
Genres
Biography
Matvey Emerson speaks to 25-34 & 18-24 audiences with measurable traction in RUSSIA, UNITED STATES, NETHERLANDS. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (13,337 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Pioneer, Trancefamily, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,621 · Engagements 325 · Rate 2.6% Posts 279 · Views 13,337 · Avg Likes 311 · Avg Comments 22 · Avg Views 13,337 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 31% 35-44: 17% 45-64: 3% |
Largest: 25-34 (47%); next: 18-24 (31%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
RUSSIA (15%) UNITED STATES (10%) NETHERLANDS (7%) UNITED KINGDOM (5%) GREECE (5%) |
Top regions: RUSSIA (15%), UNITED STATES (10%), NETHERLANDS (7%) |
| Platform Engagement | Instagram: 90 avg likes/post · Youtube: 13,337 avg views/post | Best reach: Youtube 13,337 avg views; best engagement: Youtube 221 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Trancefamily
Ableton
Warner Music
MOOG
Akai
Sennheiser
Aeroflot
Tomorrowland
SoundCloud
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 70.53 | |
| Pioneer | 58.85 | |
| Trancefamily | 55.81 | |
| Ableton | 45.18 | |
| Warner Music | 26.69 | |
| MOOG | 24.60 | |
| Akai | 24.13 | |
| Sennheiser | 22.53 | |
| Aeroflot | 17.61 | |
| Tomorrowland | 15.99 | |
| SoundCloud | 14.37 | |
| Pro Tools | 12.10 | |
| Amazon Music | 10.97 | |
| Spotify Music | 7.42 | |
| Jagermeister | 6.92 | |
| Beats Electronics | 6.18 | |
| AliExpress | 4.03 | |
| MTV | 3.37 | |
| TOM FORD | 3.12 | |
| NBC | 2.90 | |
| NHL | 2.55 | |
| Matrix | 2.55 | |
| Coachella | 2.50 | |
| FIFA | 2.38 | |
| Red Bull | 2.36 | |
| Tesla Motors | 2.33 | |
| A Game of Tones | 2.22 | |
| Pantone Inc | 2.12 | |
| Kodak | 2.04 | |
| musical.ly | 2.00 | |
| Rolls-Royce | 2.00 | |
| Heineken | 2.00 | |
| Aperol | 1.93 | |
| Cartier | 1.89 | |
| Cadillac | 1.88 | |
| Porsche | 1.87 | |
| Dolce & Gabbana | 1.85 | |
| Vogue | 1.75 | |
| Yamaha | 1.73 | |
| Lexus | 1.73 | |
| Maserati | 1.71 | |
| GIVENCHY | 1.70 | |
| Sony | 1.69 | |
| Coca-Cola | 1.53 | |
| Balenciaga | 1.52 | |
| Bershka | 1.50 | |
| BMW | 1.50 | |
| New Balance | 1.41 | |
| Guess | 1.38 | |
| Land Rover | 1.37 |
Official Profiles
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LoginArtist: Matvey Emerson
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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