Mattybraps

Mattybraps — pop artist from US.

Sure! Here is the revised version: As a professional music writer, I have extensive experience crafting engaging and insightful articles on various genres,…

Influence: 57.16% Fanbase: 52.41% Trending: 59.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 9.01% • Very Strong

As of 2025-09-08

22,358,594

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 17:30:35 UTC

Genres

poppopsocial media popboy pop

Biography

Sure! Here is the revised version:

As a professional music writer, I have extensive experience crafting engaging and insightful articles on various genres, artists, and industry trends. My writing style is both informative and engaging, drawing readers in with detailed analysis and thoughtful commentary. I am dedicated to staying up-to-date on the latest music news and releases, allowing me to provide fresh and relevant content for my audience. Whether it's a review of a new album, an interview with a rising star, or an in-depth feature on a musical trend, I strive to deliver high-quality writing that resonates with music lovers of all kinds.

Top Brand Affinities

Report Date: 2025-09-08

Mattybraps has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,200,000 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Champion, American Eagle, Taco Bell signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mattybraps score 0.10% — Low bucket.

Brand: ChampionBrand: American EagleBrand: Taco Bell

Followers:22,358,594

Engagements:22,482

Rate:0.1%

Posts:1,692

Avg Likes:21,025

Avg Comments:369

Avg Views:1,611,752

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,358,594 · Engagements 22,482 · Rate 0.1% Posts 1,692 · Views 1,611,752 · Avg Likes 21,025 · Avg Comments 369 · Avg Views 1,611,752	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 19% 13-17: 14% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (19%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (21%) BRAZIL (6%) UNITED KINGDOM (5%) INDONESIA (4%) MEXICO (4%)	Top regions: UNITED STATES (21%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 5,568 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 411,752 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 13,900 avg likes

Top Brand Affinities

Champion

Score: 9.01

American Eagle

Score: 5.28

Taco Bell

Score: 4.93

musical.ly

Score: 3.91

SoundCloud

Score: 3.79

Nickelodeon

Score: 3.30

Busch

Score: 2.58

Hollister Co

Score: 2.31

Kylie Cosmetics

Score: 2.28

CBS Television Studios

Score: 2.10

Los Angeles Lakers

Score: 1.95

Walmart

Score: 1.94

Brand	Category	Score
Champion		9.01
American Eagle		5.28
Taco Bell		4.93
musical.ly		3.91
SoundCloud		3.79
Nickelodeon		3.30
Busch		2.58
Hollister Co		2.31
Kylie Cosmetics		2.28
CBS Television Studios		2.10
Los Angeles Lakers		1.95
Walmart		1.94
CBS		1.86
Calvin Klein		1.86
Beats Electronics		1.79
Primark		1.66
Pixar		1.61
FashionNova		1.58
Forever 21		1.56
Pepsi		1.47
Target		1.45
Starbucks		1.41
Levi's		1.39
McDonald's		1.37
Yves Saint Laurent		1.35
Tommy Hilfiger		1.27
Coachella		1.26
Polo Ralph Lauren		1.23
shein		1.21
Puma		1.19
The Olympic Games		1.14
Pokemon		1.09
Bentley		1.00
Walt Disney		0.99
Ferrari		0.97
SheInside		0.95
Sony		0.93
Red Bull		0.91
Activision Blizzard		0.88
Chevrolet		0.86
Netflix		0.84
Adidas		0.82
Vans		0.80
Pandora		0.76
NFL		0.76
Spotify Music		0.76
DC Entertainment		0.76
Zara		0.76
Marvel		0.75
Christian Dior		0.75