MattyB

MattyB — pop artist from US.

MattyB, also known as MattyBRaps, is an Internet sensation who started his career in 2010 at the age of seven. Hailing from Duluth, Georgia, he discovered…

Influence: 52.19% Fanbase: 43.01% Trending: 56.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

15,400,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 13:05:25 UTC

Genres

popsocial media pophip-hop & rapatl hip hop

Biography

MattyB, also known as MattyBRaps, is an Internet sensation who started his career in 2010 at the age of seven. Hailing from Duluth, Georgia, he discovered hip-hop at a young age and gained attention with covers of popular songs before transitioning to original music in 2015. His debut EP, "Outside the Lines," featured tracks like "New Kids" and "The King," showcasing a more mature sound by 2016 with singles like "Can't Get You Off My Mind" and "California Dreamin."

With over three million subscribers on his online streaming channel, MattyB, born Matthew David Morris, continues to engage fans with a mix of cover songs and original music. Collaborating with his cousin MarsRaps, he has built a strong following since his viral cover of "Eenie Meenie" by Sean Kingston and Justin Bieber, leading to a successful music career and the release of a memoir titled "That's a Rap."

Top Brand Affinities

Report Date: 2025-09-09

MattyB builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (411,752 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MattyB score 0.01% — Low bucket.

Followers:15,400,000

Engagements:1,557

Rate:0.0%

Posts:213

Avg Likes:1,557

Avg Comments:179

Avg Views:411,752

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,400,000 · Engagements 1,557 · Rate 0.0% Posts 213 · Views 411,752 · Avg Likes 1,557 · Avg Comments 179 · Avg Views 411,752	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 21% 13-17: 13% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (21%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (29%) BRAZIL (6%) UNITED KINGDOM (6%) INDIA (5%) GERMANY (3%)	Top regions: UNITED STATES (29%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 411,752 avg views/post	Best reach: Youtube 411,752 avg views; best engagement: Youtube 1,557 avg likes