Matty Mullins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
350,813
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:41 UTC
Genres
Biography
With a successful solo career that includes a debut album at No. 5 on the Billboard Top Christian Albums chart, Mullins showcases a blend of vulnerability and faith in his music. Through his heartfelt lyrics and genuine approach, he continues to inspire listeners worldwide with his message of hope and redemption.
Matty Mullins indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, PHILIPPINES. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,294 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Impericon, Live Nation, Mapfre, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Matty Mullins when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 350,813 · Engagements 3,069 · Rate 0.9% Posts 3,624 · Views 1,294 · Avg Likes 3,066 · Avg Comments 63 · Avg Views 1,294 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 34% 35-44: 10% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (34%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (45%) BRAZIL (10%) PHILIPPINES (5%) INDONESIA (3%) INDIA (3%) |
Top regions: UNITED STATES (45%), BRAZIL (10%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 2,976 avg likes/post · Youtube: 1,294 avg views/post | Best reach: Youtube 1,294 avg views; best engagement: Instagram 2,976 avg likes |
Top Brand Affinities
Impericon
Live Nation
Mapfre
Hot Topic
Ampeg
Arctic Fox hair Color
Zumiez
Sennheiser
Pro Tools
Amazon Music
Taco Bell
The Last of Us
| Brand | Category | Score |
|---|---|---|
| Impericon | 64.84 | |
| Live Nation | 31.85 | |
| Mapfre | 28.31 | |
| Hot Topic | 25.98 | |
| Ampeg | 23.99 | |
| Arctic Fox hair Color | 21.24 | |
| Zumiez | 21.11 | |
| Sennheiser | 17.34 | |
| Pro Tools | 10.67 | |
| Amazon Music | 9.28 | |
| Taco Bell | 7.40 | |
| The Last of Us | 7.37 | |
| TOMS | 7.19 | |
| AMC | 6.36 | |
| Ableton | 6.01 | |
| Monster Beverage | 5.96 | |
| Lollapalooza | 5.77 | |
| Chick-fil-A | 5.62 | |
| Vans | 5.40 | |
| Fallout | 5.19 | |
| Verizon | 5.19 | |
| Pacific Northwest Wonderland | 4.81 | |
| Coors | 4.74 | |
| Bud Light | 4.67 | |
| Resident Evil | 4.47 | |
| Mortal Kombat | 4.00 | |
| Final Fantasy | 3.98 | |
| NHL | 3.74 | |
| Acura | 3.59 | |
| Jack Daniels | 3.58 | |
| Dunkin' Donuts | 3.50 | |
| Chrysler | 3.30 | |
| Walmart | 3.21 | |
| BBC | 3.20 | |
| Star Wars | 3.00 | |
| Carhartt | 2.92 | |
| Xbox | 2.91 | |
| Spotify Music | 2.91 | |
| The Witcher | 2.89 | |
| Comedy Central | 2.80 | |
| Busch | 2.79 | |
| Benefit Cosmetics | 2.72 | |
| Pokemon Go | 2.68 | |
| Urban Decay Cosmetics | 2.67 | |
| Columbia Pictures | 2.66 | |
| NBC | 2.66 | |
| Too Faced Cosmetics | 2.57 | |
| PlayStation | 2.53 | |
| DC Entertainment | 2.51 | |
| Anastasia Beverly Hills | 2.49 |
Official Profiles
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LoginArtist: Matty Mullins
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
