Matthias Reim
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
182,622
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 07:59:51 UTC
Genres
Biography
Matthias Reim resonates with 25-34 & 35-44 audiences and sustains presence in GERMANY, AUSTRIA, SPAIN. The demographic is male-leaning (52%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,758 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Krombacher, Edeka, Hummel maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 182,622 · Engagements 1,010 · Rate 0.6% Posts 247 · Views 6,758 · Avg Likes 1,005 · Avg Comments 96 · Avg Views 6,758 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 24% 18-24: 23% 45-64: 19% |
Largest: 25-34 (31%); next: 35-44 (24%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
GERMANY (81%) AUSTRIA (4%) SPAIN (2%) UNITED STATES (2%) NETHERLANDS (2%) |
Top regions: GERMANY (81%), AUSTRIA (4%), SPAIN (2%) |
| Platform Engagement | Instagram: 898 avg likes/post · Youtube: 6,758 avg views/post | Best reach: Youtube 6,758 avg views; best engagement: Instagram 898 avg likes |
Top Brand Affinities
Krombacher
Edeka
Hummel
Augustiner Helles
Braun
Commerzbank
Zimmermann
Thermomix
Amazon Music
Schutz
Rossmann
Lidl
| Brand | Category | Score |
|---|---|---|
| Krombacher | 42.14 | |
| Edeka | 30.55 | |
| Hummel | 27.99 | |
| Augustiner Helles | 25.02 | |
| Braun | 25.00 | |
| Commerzbank | 20.64 | |
| Zimmermann | 16.13 | |
| Thermomix | 14.36 | |
| Amazon Music | 14.11 | |
| Schutz | 12.22 | |
| Rossmann | 12.11 | |
| Lidl | 10.26 | |
| KARL LAGERFELD | 9.45 | |
| Paulaner | 8.58 | |
| PLAYMOBIL | 8.37 | |
| Siemens | 7.35 | |
| Lufthansa | 7.17 | |
| Seat | 6.88 | |
| Pioneer | 6.69 | |
| Haribo | 5.76 | |
| Superdry | 5.75 | |
| Fanta | 5.35 | |
| Heinz | 5.35 | |
| Schwarzkopf | 5.12 | |
| Iberostar Hotels & Resorts | 4.85 | |
| Hugo Boss | 4.82 | |
| Nivea | 4.54 | |
| Opel | 4.48 | |
| Aperol | 4.43 | |
| Lindt | 3.74 | |
| Skoda | 3.67 | |
| UEFA | 3.66 | |
| NBC | 3.18 | |
| Jack Daniels | 3.04 | |
| Michael Kors | 2.96 | |
| Busch | 2.91 | |
| Matrix | 2.84 | |
| AMC | 2.60 | |
| Audi | 2.59 | |
| Red Bull | 2.56 | |
| Fiat | 2.55 | |
| Volkswagen | 2.43 | |
| Babybump | 2.36 | |
| Faber-Castell | 2.35 | |
| Ray-Ban | 2.22 | |
| LEGOLAND | 2.01 | |
| Pizza Lover | 1.96 | |
| Harley-Davidson | 1.94 | |
| Porsche | 1.90 | |
| Lacoste | 1.84 |
Official Profiles
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LoginArtist: Matthias Reim
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
