Matthew Morrison
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
829,530
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:13 UTC
Genres
Biography
In addition to his successful acting and music career, Morrison has made guest appearances on popular television shows like The Good Wife and Grey's Anatomy. He currently serves as a Dance Captain on BBC One's The Greatest Dancer and starred in the ninth season of FX's American Horror Story. Morrison's diverse talents and ongoing projects continue to showcase his range as a performer.
Matthew Morrison has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,696 avg views per post, and Instagram keeps engagement compounding. Audience overlap with HBO Max, Schwartz's, Delta signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 829,530 · Engagements 3,802 · Rate 0.5% Posts 816 · Views 7,696 · Avg Likes 3,787 · Avg Comments 69 · Avg Views 7,696 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 29% 35-44: 8% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (29%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (9%) UNITED KINGDOM (7%) GERMANY (4%) CANADA (4%) |
Top regions: UNITED STATES (32%), BRAZIL (9%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 3,687 avg likes/post · Youtube: 7,696 avg views/post | Best reach: Youtube 7,696 avg views; best engagement: Instagram 3,687 avg likes |
Top Brand Affinities
HBO Max
Schwartz's
Delta
Barbie
Macy's
Walgreens
ABC
iHeartRadio Music Awards
Pfizer
Anthropologie
Margaritaville
CBS Television Studios
| Brand | Category | Score |
|---|---|---|
| HBO Max | 13.74 | |
| Schwartz's | 9.06 | |
| Delta | 9.01 | |
| Barbie | 8.61 | |
| Macy's | 7.92 | |
| Walgreens | 6.10 | |
| ABC | 5.95 | |
| iHeartRadio Music Awards | 5.88 | |
| Pfizer | 5.33 | |
| Anthropologie | 5.06 | |
| Margaritaville | 4.54 | |
| CBS Television Studios | 4.40 | |
| American Eagle | 4.20 | |
| Lululemon Athletica | 4.14 | |
| Summit Entertainment | 4.14 | |
| Kate Spade | 4.07 | |
| CBS | 4.04 | |
| Verizon | 3.88 | |
| AMC | 3.80 | |
| OLD NAVY | 3.73 | |
| Lollapalooza | 3.63 | |
| Columbia Pictures | 3.63 | |
| Kickstarter | 3.61 | |
| Taco Bell | 3.50 | |
| MTV | 3.35 | |
| Nickelodeon | 3.34 | |
| Busch | 3.24 | |
| Lush | 3.15 | |
| Snoopy And The Peanuts Gang | 3.04 | |
| Showtime | 3.01 | |
| Primark | 2.89 | |
| Benefit Cosmetics | 2.85 | |
| Pixar | 2.77 | |
| Aperol | 2.67 | |
| Warner Bros | 2.64 | |
| HBO | 2.62 | |
| NBC | 2.59 | |
| BBC | 2.59 | |
| Universal | 2.52 | |
| Walt Disney | 2.51 | |
| Philips | 2.28 | |
| Kylie Cosmetics | 2.27 | |
| Netflix | 2.24 | |
| Fenty beauty | 2.24 | |
| Paramount Pictures | 2.11 | |
| Target | 2.08 | |
| Coachella | 2.07 | |
| Pokemon Go | 2.06 | |
| Sephora | 2.03 | |
| Chrysler | 2.01 |
Official Profiles
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LoginArtist: Matthew Morrison
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 04:00 UTC | Matthew Morrison | Bilheimer Capitol Theatre | Clearwater, United States | |
| 2026-02-07 03:30 UTC | Matthew Morrison | Amaturo Theater, Broward Center for the Performing Arts | Fort Lauderdale, United States | |
| 2026-03-01 04:00 UTC | Matthew Morrison | Paramount Hudson Valley Theater | City of Peekskill, United States | |
| 2026-03-02 03:00 UTC | Matthew Morrison | Bergen Performing Arts Center | Englewood, United States | |
| 2026-03-07 03:00 UTC | Matthew Morrison | The Vogel at Count Basie Center for the Arts | Red Bank, United States | |
| 2026-03-20 02:00 UTC | Matthew Morrison | Segerstrom Center for the Arts | Costa Mesa, United States | — |
| 2026-03-21 02:00 UTC | Matthew Morrison | Segerstrom Center for the Arts | Costa Mesa, United States | — |
| 2026-03-22 02:00 UTC | Matthew Morrison | Segerstrom Center for the Arts | Costa Mesa, United States | — |
| 2026-03-23 02:30 UTC | Matthew Morrison | Plaza Theatre | Palm Springs, United States |
