Matthew Mole

Matthew Mole — pop artist from ZA.

Matthew Mole, the platinum-selling singer/songwriter from South Africa, blends folk and electronic elements into a unique musical tapestry filled with…

Influence: 54.73% Fanbase: 33.13% Trending: 65.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 52.16% • Very Strong

As of 2025-09-08

282,595

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:45:13 UTC

Genres

popsouth african popindiecousticaindie poppopalternativesouth african alternative

Biography

Matthew Mole, the platinum-selling singer/songwriter from South Africa, blends folk and electronic elements into a unique musical tapestry filled with eccentricity. With four albums and numerous EPs, he navigates between imagination and reality, carving out his own sonic territory.

From his chart-topping debut album, 'The Home We Built,' to the ethereal tunes of 'Ghost' and the recent success of 'Wake Up, It's Morning,' Matthew Mole continues to captivate listeners worldwide. Alongside collecting SAMA nominations and enchanting audiences on stage with international acts, he remains a musical alchemist on a constant quest for sonic exploration.

Top Brand Affinities

Report Date: 2025-09-08

Matthew Mole speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, SOUTH AFRICA, INDIA. Composition is heavily female (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,336 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Woolworths, JetSetter, Lindt, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew Mole score 0.29% — Low bucket.

Brand: WoolworthsBrand: JetSetterBrand: Lindt

Followers:282,595

Engagements:814

Rate:0.3%

Posts:3,324

Avg Likes:805

Avg Comments:26

Avg Views:2,451

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 282,595 · Engagements 814 · Rate 0.3% Posts 3,324 · Views 2,451 · Avg Likes 805 · Avg Comments 26 · Avg Views 2,451	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (18%) SOUTH AFRICA (13%) INDIA (11%) PHILIPPINES (11%) INDONESIA (6%)	Top regions: UNITED STATES (18%), SOUTH AFRICA (13%), INDIA (11%)
Platform Engagement	Instagram: 595 avg likes/post · Tiktok: 1,336 avg views/post · Youtube: 1,115 avg views/post	Best reach: Tiktok 1,336 avg views; best engagement: Instagram 595 avg likes

Top Brand Affinities

Woolworths

Score: 52.16

JetSetter

Score: 9.15

Lindt

Score: 8.37

Sunnies Studios

Score: 8.03

Jagermeister

Score: 6.19

Billabong

Score: 5.51

Daniel Wellington

Score: 4.83

Nespresso

Score: 4.60

Bethesda Softworks

Score: 4.46

Ableton

Score: 4.41

Geocaching

Score: 4.37

Land Rover

Score: 3.51

Brand	Category	Score
Woolworths		52.16
JetSetter		9.15
Lindt		8.37
Sunnies Studios		8.03
Jagermeister		6.19
Billabong		5.51
Daniel Wellington		4.83
Nespresso		4.60
Bethesda Softworks		4.46
Ableton		4.41
Geocaching		4.37
Land Rover		3.51
Kodak		3.33
Colgate		3.10
Babybump		3.02
GoPro		2.97
Coffeegram		2.91
Polaroid		2.81
Monster Beverage		2.67
Emporium		2.64
Aperol		2.63
Huawei		2.63
Red Bull		2.51
Lush		2.34
Fujifilm		2.32
H&M		2.25
A Game of Tones		2.16
Reebok		2.16
Ray-Ban		2.14
Converse		2.09
Vans		2.06
Showtime		1.99
ASICS		1.98
KFC		1.96
The North Face		1.94
New Balance		1.89
National Geographic		1.85
SoundCloud		1.85
Jack Daniels		1.83
Under Armour		1.80
Puma		1.77
Coachella		1.76
Oakley		1.76
Spotify Music		1.70
Guinness		1.70
Coca-Cola		1.70
Airbnb		1.67
Beats Electronics		1.62
Guess		1.57
Heineken		1.57