Matthew Koma

Matthew Koma — pop artist from US.

Matthew Koma, an accomplished musician, is a renowned performer, songwriter, and producer with an impressive roster of collaborations including Bruce…

Influence: 61.23% Fanbase: 46.51% Trending: 68.58% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 17.36% • Very Strong

As of 2025-09-08

594,489

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:50 UTC

Genres

poppopmainstream popelectronicpop edmelectronicdance

Biography

Matthew Koma, an accomplished musician, is a renowned performer, songwriter, and producer with an impressive roster of collaborations including Bruce Springsteen, Demi Lovato, and Tiësto. In 2018, Koma co-founded Winnetka Bowling League in Los Angeles with his brother Kris Mazzarisi on drums, releasing a series of EPs filled with expertly crafted guitar pop and catchy lyrics. The band, now consisting of Sam Beresford on keys and Sage Chavis on bass and vocals, continues to showcase Koma's exceptional songwriting talent and musical versatility.

Top Brand Affinities

Report Date: 2025-09-08

Matthew Koma stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, POLAND. The profile is heavily male (56%), and content lands hardest on Youtube, where posts average 47,914 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Trancefamily, Free People, Madewell, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Matthew Koma a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew Koma score 2.55% — Strong bucket.

Brand: TrancefamilyBrand: Free PeopleBrand: Madewell

Followers:594,489

Engagements:15,167

Rate:2.6%

Posts:2,052

Avg Likes:15,132

Avg Comments:169

Avg Views:47,914

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 594,489 · Engagements 15,167 · Rate 2.6% Posts 2,052 · Views 47,914 · Avg Likes 15,132 · Avg Comments 169 · Avg Views 47,914	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (10%) BRAZIL (8%) POLAND (7%) RUSSIA (6%) INDONESIA (5%)	Top regions: UNITED STATES (10%), BRAZIL (8%), POLAND (7%)
Platform Engagement	Instagram: 14,235 avg likes/post · Youtube: 47,914 avg views/post	Best reach: Youtube 47,914 avg views; best engagement: Instagram 14,235 avg likes

Top Brand Affinities

Trancefamily

Score: 17.36

Free People

Score: 16.15

Madewell

Score: 12.57

REVOLVE

Score: 11.38

J.Crew

Score: 10.32

Nasty Gal

Score: 10.28

Barbie

Score: 9.58

Anthropologie

Score: 9.50

T.J. Maxx

Score: 9.03

Tomorrowland

Score: 8.99

OLD NAVY

Score: 8.91

Pioneer

Score: 8.38

Brand	Category	Score
Trancefamily		17.36
Free People		16.15
Madewell		12.57
REVOLVE		11.38
J.Crew		10.32
Nasty Gal		10.28
Barbie		9.58
Anthropologie		9.50
T.J. Maxx		9.03
Tomorrowland		8.99
OLD NAVY		8.91
Pioneer		8.38
Marshalls		8.34
Steve Madden		7.93
Urban Outfitters		7.39
Glossier		7.15
Influenster		6.81
Lululemon Athletica		6.80
HomeGoods		6.02
Kate Spade		5.93
Gillette		5.69
Ableton		5.58
Macy's		5.48
Hot Topic		5.30
ULTA Beauty		5.28
Pacific Northwest Wonderland		5.21
Lollapalooza		5.09
iHeartRadio Music Awards		5.09
Coachella		4.86
ASOS		4.67
Bud Light		4.55
Summit Entertainment		4.39
NORDSTROM		4.39
The Home Depot		4.36
Taco Bell		4.02
Redken		4.00
Smashbox		3.98
ABC		3.96
Chick-fil-A		3.96
Verizon		3.91
Abercrombie & Fitch		3.91
American Eagle		3.85
NARS Cosmetics		3.79
Oculus		3.61
Coors		3.60
Busch		3.52
Target		3.48
Benefit Cosmetics		3.47
Kylie Cosmetics		3.38
Showtime		3.34