Matthew Halsall
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
21,763
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:09:05 UTC
Genres
Biography
Matthew Halsall draws 25-34 & 35-44 audiences and holds attention in UNITED KINGDOM, UNITED STATES, GERMANY. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 726 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,763 · Engagements 726 · Rate 3.3% Posts 240 · Views 0 · Avg Likes 726 · Avg Comments 14 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 35-44: 31% 45-64: 17% 18-24: 12% |
Largest: 25-34 (38%); next: 35-44 (31%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED KINGDOM (37%) UNITED STATES (12%) GERMANY (5%) SPAIN (4%) FRANCE (4%) |
Top regions: UNITED KINGDOM (37%), UNITED STATES (12%), GERMANY (5%) |
| Platform Engagement | Instagram: 726 avg likes/post | best engagement: Instagram 726 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Akai
Tate Modern
Sennheiser
Hasselblad
Amazon Music
Beats Electronics
SoundCloud
Pioneer
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 143.35 | |
| MOOG | 66.26 | |
| Ableton | 26.98 | |
| Akai | 25.13 | |
| Tate Modern | 22.80 | |
| Sennheiser | 12.16 | |
| Hasselblad | 11.93 | |
| Amazon Music | 10.88 | |
| Beats Electronics | 9.64 | |
| SoundCloud | 8.90 | |
| Pioneer | 8.49 | |
| Spotify Music | 8.00 | |
| Leica | 7.50 | |
| Atmos | 7.49 | |
| Kodak | 6.90 | |
| Rapha | 6.90 | |
| Vauxhall | 6.77 | |
| BBC | 6.13 | |
| Fujifilm | 5.61 | |
| Kickstarter | 5.04 | |
| Philips | 4.62 | |
| Guinness | 3.90 | |
| Warner Bros | 3.82 | |
| Carhartt | 3.59 | |
| Olympus | 3.55 | |
| Heinz | 3.50 | |
| Campari | 3.47 | |
| Emporium | 3.29 | |
| Polaroid | 2.88 | |
| Showtime | 2.82 | |
| Pantone Inc | 2.78 | |
| Garnier | 2.70 | |
| Mulberry | 2.58 | |
| Tesco | 2.56 | |
| Citroen | 2.48 | |
| Aperol | 2.29 | |
| Montblanc | 2.26 | |
| Airbnb | 2.20 | |
| Paramount Pictures | 2.15 | |
| Dr. Martens | 1.99 | |
| Yamaha | 1.97 | |
| Lush | 1.95 | |
| Tinder | 1.91 | |
| Skoda | 1.80 | |
| Sunnies Studios | 1.74 | |
| New Balance | 1.71 | |
| Cadillac | 1.69 | |
| Jaguar | 1.65 | |
| The Olympic Games | 1.61 | |
| Suzuki | 1.50 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
