Matthew Dear
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
45,967
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 12:11:11 UTC
Genres
Biography
Hailing from Texas, Dear's journey into electronic music began in his teens, leading him to collaborations with artists like Disco D and a fruitful partnership with Ghostly International. He made waves with innovative releases on Spectral Sound and Richie Hawtin's Plus 8 label, establishing himself as a prolific producer and DJ. Throughout his career, Dear has consistently pushed boundaries and experimented with various musical genres, culminating in diverse projects like the pop-infused Bunny and the country-influenced Preacher's Sigh & Potion: Lost Album, showcasing his enduring creativity and exploration as an artist.
Matthew Dear reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, GERMANY, FRANCE. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 124 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Allen & Heath, MOOG, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,967 · Engagements 84 · Rate 0.2% Posts 1,125 · Views 124 · Avg Likes 83 · Avg Comments 6 · Avg Views 124 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 24% 35-44: 21% 45-64: 7% |
Largest: 25-34 (45%); next: 18-24 (24%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (31%) GERMANY (9%) FRANCE (6%) UNITED KINGDOM (6%) ARGENTINA (4%) |
Top regions: UNITED STATES (31%), GERMANY (9%), FRANCE (6%) |
| Platform Engagement | Instagram: 76 avg likes/post · Youtube: 124 avg views/post | Best reach: Youtube 124 avg views; best engagement: Instagram 76 avg likes |
Top Brand Affinities
Allen & Heath
MOOG
Mixcloud
Ableton
Pioneer
Shinola
Akai
SoundCloud
Sennheiser
Trancefamily
Tomorrowland
Atmos
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 147.45 | |
| MOOG | 121.97 | |
| Mixcloud | 108.16 | |
| Ableton | 73.45 | |
| Pioneer | 54.69 | |
| Shinola | 51.84 | |
| Akai | 42.74 | |
| SoundCloud | 20.68 | |
| Sennheiser | 20.21 | |
| Trancefamily | 15.38 | |
| Tomorrowland | 9.14 | |
| Atmos | 8.83 | |
| Pro Tools | 8.75 | |
| Beats Electronics | 8.49 | |
| Amazon Music | 7.77 | |
| Coachella | 7.21 | |
| Tate Modern | 6.27 | |
| Spotify Music | 6.23 | |
| Garnier | 6.01 | |
| Jagermeister | 5.50 | |
| Oculus | 4.56 | |
| Lollapalooza | 4.45 | |
| Leica | 4.29 | |
| Stüssy | 3.87 | |
| Holden | 3.58 | |
| Carhartt | 3.45 | |
| Campari | 3.37 | |
| Emporium | 3.23 | |
| Columbia Pictures | 3.11 | |
| Paramount Pictures | 2.92 | |
| Kodak | 2.70 | |
| Warner Bros | 2.70 | |
| MTV | 2.69 | |
| Matrix | 2.55 | |
| Polaroid | 2.52 | |
| Heineken | 2.50 | |
| Red Bull | 2.39 | |
| Budweiser | 2.38 | |
| Fujifilm | 2.34 | |
| Showtime | 2.27 | |
| Tinder | 2.26 | |
| Airbnb | 2.09 | |
| Dr. Martens | 2.02 | |
| Pantone Inc | 2.01 | |
| Aperol | 2.00 | |
| Sunnies Studios | 1.95 | |
| Guinness | 1.92 | |
| Jaguar | 1.91 | |
| BBC | 1.85 | |
| Cadillac | 1.75 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 520,659
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
411,478 | 79.03% |
| [+] |
|
102,254 | 19.64% |
| [+] |
|
6,441 | 1.24% |
| [+] |
|
486 | 0.09% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















