Matthew and the Atlas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
18,987
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 21:00:29 UTC
Genres
Biography
For his latest album, Matt Hegarty recorded at Rockfield Studios in Wales, collaborating with Kevin Jones to capture a raw, intimate sound. The pair aimed to distill a moment in time and a sense of place into the 11 tracks, emphasizing the magic and immediacy of a lone voice accompanied by a guitar.
Matthew and the Atlas keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 982 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Tate Modern, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,987 · Engagements 105 · Rate 0.6% Posts 567 · Views 982 · Avg Likes 104 · Avg Comments 5 · Avg Views 982 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 35% 35-44: 9% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (35%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (18%) UNITED KINGDOM (12%) BRAZIL (9%) FRANCE (6%) CANADA (5%) |
Top regions: UNITED STATES (18%), UNITED KINGDOM (12%), BRAZIL (9%) |
| Platform Engagement | Instagram: 85 avg likes/post · Tiktok: 0 avg views/post · Youtube: 982 avg views/post | Best reach: Youtube 982 avg views; best engagement: Instagram 85 avg likes |
Top Brand Affinities
MOOG
Tate Modern
Amazon Music
Sennheiser
Pro Tools
Guinness
Kickstarter
Spotify Music
New Line Cinema
Pacific Northwest Wonderland
Carlsberg
Kodak
| Brand | Category | Score |
|---|---|---|
| MOOG | 14.09 | |
| Tate Modern | 12.79 | |
| Amazon Music | 11.61 | |
| Sennheiser | 11.13 | |
| Pro Tools | 8.58 | |
| Guinness | 6.88 | |
| Kickstarter | 6.77 | |
| Spotify Music | 6.70 | |
| New Line Cinema | 6.48 | |
| Pacific Northwest Wonderland | 6.04 | |
| Carlsberg | 5.64 | |
| Kodak | 5.26 | |
| BBC | 4.79 | |
| Olympus | 4.68 | |
| Ableton | 4.64 | |
| Polaroid | 4.24 | |
| Showtime | 4.08 | |
| Summit Entertainment | 3.85 | |
| Geocaching | 3.73 | |
| Airbnb | 3.62 | |
| Fujifilm | 3.50 | |
| Heinz | 3.43 | |
| Leica | 3.40 | |
| SoundCloud | 3.33 | |
| Urban Outfitters | 3.27 | |
| Montblanc | 3.25 | |
| Aperol | 3.19 | |
| Lollapalooza | 3.00 | |
| NBC | 2.98 | |
| Baileys | 2.93 | |
| ASOS | 2.76 | |
| Lush | 2.70 | |
| Tesco | 2.58 | |
| Dr. Martens | 2.56 | |
| Warner Bros | 2.56 | |
| HBO | 2.49 | |
| Faber-Castell | 2.48 | |
| Tinder | 2.42 | |
| Emporium | 2.40 | |
| Carhartt | 2.40 | |
| Topshop | 2.39 | |
| National Geographic | 2.34 | |
| Star Wars | 2.11 | |
| IKEA | 2.05 | |
| Levi's | 1.89 | |
| Sunnies Studios | 1.87 | |
| The Olympic Games | 1.84 | |
| Sony | 1.80 | |
| Bellagio | 1.77 | |
| GoPro | 1.77 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
