Matt Simons
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
413,755
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:40 UTC
Genres
Biography
Matt Simons reaches 18-24 & 25-34 audiences concentrated in BRAZIL, AUSTRIA, UNITED STATES. The demographic tilt is female-leaning (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 728 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Efteling, Albert Heijn, KLM suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 413,755 · Engagements 300 · Rate 0.1% Posts 582 · Views 1,131 · Avg Likes 295 · Avg Comments 13 · Avg Views 1,131 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 31% 35-44: 10% 13-17: 7% |
Largest: 18-24 (48%); next: 25-34 (31%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
BRAZIL (13%) AUSTRIA (13%) UNITED STATES (8%) FRANCE (7%) SPAIN (5%) |
Top regions: BRAZIL (13%), AUSTRIA (13%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 231 avg likes/post · Tiktok: 728 avg views/post · Youtube: 403 avg views/post | Best reach: Tiktok 728 avg views; best engagement: Instagram 231 avg likes |
Top Brand Affinities
Efteling
Albert Heijn
KLM
Hema
Amstel
Amazon Music
NBC
Ableton
Lollapalooza
Spotify Music
Ryanair
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Efteling | 33.86 | |
| Albert Heijn | 30.88 | |
| KLM | 15.66 | |
| Hema | 14.96 | |
| Amstel | 13.44 | |
| Amazon Music | 10.74 | |
| NBC | 8.71 | |
| Ableton | 5.49 | |
| Lollapalooza | 5.34 | |
| Spotify Music | 4.87 | |
| Ryanair | 4.84 | |
| Tomorrowland | 4.68 | |
| Polaroid | 3.20 | |
| Citroen | 3.13 | |
| Coachella | 3.08 | |
| Philips | 3.02 | |
| Aperol | 2.93 | |
| MTV | 2.89 | |
| Pull&Bear | 2.86 | |
| Urban Outfitters | 2.85 | |
| Primark | 2.67 | |
| Emporium | 2.48 | |
| Dr. Martens | 2.36 | |
| Beats Electronics | 2.29 | |
| Paramount Pictures | 2.29 | |
| Geocaching | 2.28 | |
| Showtime | 2.24 | |
| IKEA | 2.20 | |
| Tinder | 2.18 | |
| Guinness | 2.16 | |
| Ray-Ban | 2.13 | |
| Airbnb | 2.11 | |
| Heineken | 2.05 | |
| Bershka | 2.03 | |
| Kodak | 1.96 | |
| SoundCloud | 1.95 | |
| ASOS | 1.85 | |
| Fiat | 1.82 | |
| Jack Daniels | 1.82 | |
| Pixar | 1.77 | |
| Hollister Co | 1.74 | |
| Travelgram | 1.73 | |
| H&M | 1.70 | |
| HBO | 1.70 | |
| The Olympic Games | 1.63 | |
| CBS | 1.61 | |
| Vogue | 1.58 | |
| Calvin Klein | 1.58 | |
| Zara | 1.57 | |
| Converse | 1.54 |
Official Profiles
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LoginArtist: Matt Simons
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















