Matt Rife
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
34,227,284
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:55:37 UTC
Genres
Biography
Matt Rife performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily male (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,450,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Houston Livestock Show and Rodeo, ULTA Beauty, American Eagle, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Matt Rife is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 34,227,284 · Engagements 367,653 · Rate 1.1% Posts 2,352 · Views 2,705,193 · Avg Likes 348,447 · Avg Comments 2,475 · Avg Views 2,705,193 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 35% 35-44: 12% 45-64: 6% |
Largest: 18-24 (42%); next: 25-34 (35%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (56%) UNITED KINGDOM (6%) CANADA (5%) INDIA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (56%), UNITED KINGDOM (6%), CANADA (5%) |
| Platform Engagement | Instagram: 121,216 avg likes/post · Tiktok: 2,450,000 avg views/post · Youtube: 255,193 avg views/post | Best reach: Tiktok 2,450,000 avg views; best engagement: Tiktok 212,700 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
ULTA Beauty
American Eagle
Hot Topic
OLD NAVY
FashionNova
Taco Bell
boohoo
Target
Lululemon Athletica
Chick-fil-A
MTV
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 11.21 | |
| ULTA Beauty | 6.95 | |
| American Eagle | 5.88 | |
| Hot Topic | 5.57 | |
| OLD NAVY | 5.29 | |
| FashionNova | 5.23 | |
| Taco Bell | 4.78 | |
| boohoo | 4.55 | |
| Target | 4.22 | |
| Lululemon Athletica | 4.15 | |
| Chick-fil-A | 4.12 | |
| MTV | 3.93 | |
| Coachella | 3.81 | |
| Verizon | 3.54 | |
| Forever 21 | 3.50 | |
| Fenty beauty | 3.49 | |
| Walmart | 3.39 | |
| Abercrombie & Fitch | 3.39 | |
| shein | 3.36 | |
| NBC | 3.29 | |
| Urban Outfitters | 3.22 | |
| Nickelodeon | 3.14 | |
| Showtime | 3.03 | |
| Chrysler | 3.01 | |
| Victoria's Secret | 2.91 | |
| Busch | 2.87 | |
| AMC | 2.82 | |
| Calvin Klein | 2.79 | |
| SheInside | 2.77 | |
| Tomorrowland | 2.68 | |
| Kylie Cosmetics | 2.53 | |
| Chipotle Mexican Grill | 2.52 | |
| Los Angeles Lakers | 2.50 | |
| Under Armour | 2.48 | |
| Carhartt | 2.42 | |
| Monster Beverage | 2.39 | |
| CBS | 2.39 | |
| Anastasia Beverly Hills | 2.36 | |
| CBS Television Studios | 2.32 | |
| WWE | 2.24 | |
| Lollapalooza | 2.22 | |
| Bershka | 2.15 | |
| Jeep | 2.14 | |
| Sephora | 2.13 | |
| Tarte Cosmetics | 2.12 | |
| Bellagio | 2.11 | |
| Urban Decay Cosmetics | 2.10 | |
| Tinder | 2.02 | |
| The Olympic Games | 2.00 | |
| NFL | 1.99 |
Official Profiles
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LoginArtist: Matt Rife
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-15 03:00 UTC | Matt Rife | Kia Center | Orlando, United States | |
| 2025-12-30 03:00 UTC | Matt Rife | Bell Centre | Montréal, Canada | |
| 2025-12-31 04:00 UTC | Matt Rife | TD Coliseum | Hamilton, Canada | |
| 2026-01-01 04:00 UTC | Matt Rife | TD Garden | Boston, United States | |
| 2026-01-18 04:00 UTC | Matt Rife | Spark Arena | Auckland, New Zealand | |
| 2026-01-24 03:00 UTC | Matt Rife | Palais Theatre | Melbourne, Australia | |
| 2026-01-25 02:30 UTC | Matt Rife | Palais Theatre | Melbourne, Australia | |
| 2026-02-04 04:00 UTC | Matt Rife | HBF Stadium | Mt Claremont, Australia | |
| 2026-02-05 04:00 UTC | Matt Rife | HBF Stadium | Mt Claremont, Australia | |
| 2026-02-06 04:00 UTC | Matt Rife | HBF Stadium | Mt Claremont, Australia |
