Matt Hansen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,764,542
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:48:29 UTC
Genres
Biography
Matt Hansen reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, PHILIPPINES, INDONESIA. The demographic tilt is male-leaning (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 168,900 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Free People, Margaritaville, Carhartt suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,764,542 · Engagements 46,412 · Rate 1.0% Posts 1,830 · Views 184,703 · Avg Likes 41,643 · Avg Comments 488 · Avg Views 184,703 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (26%) PHILIPPINES (11%) INDONESIA (9%) UNITED KINGDOM (6%) CANADA (4%) |
Top regions: UNITED STATES (26%), PHILIPPINES (11%), INDONESIA (9%) |
| Platform Engagement | Instagram: 26,199 avg likes/post · Tiktok: 168,900 avg views/post · Youtube: 15,803 avg views/post | Best reach: Tiktok 168,900 avg views; best engagement: Instagram 26,199 avg likes |
Top Brand Affinities
Free People
Margaritaville
Carhartt
Coors
ASOS
Sunnies Studios
Lululemon Athletica
Target
Coachella
Gymshark
Urban Outfitters
Babybump
| Brand | Category | Score |
|---|---|---|
| Free People | 5.22 | |
| Margaritaville | 4.15 | |
| Carhartt | 4.02 | |
| Coors | 3.54 | |
| ASOS | 3.50 | |
| Sunnies Studios | 3.44 | |
| Lululemon Athletica | 3.29 | |
| Target | 3.27 | |
| Coachella | 3.24 | |
| Gymshark | 3.15 | |
| Urban Outfitters | 3.04 | |
| Babybump | 2.95 | |
| Busch | 2.94 | |
| Abercrombie & Fitch | 2.86 | |
| Dr. Martens | 2.85 | |
| Showtime | 2.79 | |
| Lollapalooza | 2.69 | |
| Guinness | 2.44 | |
| Baileys | 2.38 | |
| The North Face | 2.35 | |
| Tomorrowland | 2.29 | |
| Airbnb | 2.27 | |
| Chrysler | 2.27 | |
| Levi's | 2.24 | |
| Spotify Music | 2.24 | |
| Polaroid | 2.23 | |
| Primark | 2.20 | |
| Tinder | 2.19 | |
| Forever 21 | 2.19 | |
| Under Armour | 2.14 | |
| Budweiser | 2.13 | |
| Geocaching | 2.13 | |
| Aperol | 2.12 | |
| Costco | 2.12 | |
| Paramount Pictures | 2.12 | |
| Lush | 2.09 | |
| shein | 2.05 | |
| H&M | 2.02 | |
| Vans | 2.02 | |
| Bellagio | 1.99 | |
| Michael Kors | 1.89 | |
| Guess | 1.85 | |
| Walmart | 1.77 | |
| Victoria's Secret | 1.76 | |
| Oakley | 1.75 | |
| Converse | 1.74 | |
| The Olympic Games | 1.73 | |
| Chipotle Mexican Grill | 1.72 | |
| Fenty beauty | 1.71 | |
| Hollister Co | 1.66 |
Official Profiles
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LoginArtist: Matt Hansen
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-05 14:30 UTC | Dean Lewis, Henry Moodie | Ogden Theatre | Denver, United States | |
| 2026-01-11 02:30 UTC | Dean Lewis | The Sound | Del Mar, United States | |
| 2026-01-13 02:30 UTC | Dean Lewis, Henry Moodie | House of Blues New Orleans | New Orleans, United States | |
| 2026-01-15 02:30 UTC | Dean Lewis | The Bellwether | Los Angeles, United States | |
| 2026-01-16 02:30 UTC | Dean Lewis, Matt Hansen | The Regency Ballroom | San Francisco, United States | |
| 2026-01-21 03:30 UTC | Dean Lewis, Matt Hansen | The Orpheum | Vancouver, Canada | |
| 2026-01-23 02:30 UTC | Dean Lewis | Grey Eagle Event Centre | Redwood Meadows, Canada | |
| 2026-01-24 02:30 UTC | Dean Lewis | Midway | Edmonton, Canada | |
| 2026-01-28 03:30 UTC | Dean Lewis, Matt Hansen, Henry Moodie | Burton Cummings Theatre | Winnipeg, Canada | |
| 2026-01-30 02:30 UTC | Dean Lewis, Matt Hansen | Palace Theatre | City of Albany, United States | |
| 2026-01-31 02:30 UTC | Dean Lewis, Matt Hansen | Chicago Theatre | Chicago, United States | |
| 2026-02-03 02:30 UTC | Dean Lewis | HISTORY | Toronto, Canada | |
| 2026-02-05 04:00 UTC | Dean Lewis, Matt Hansen, Henry Moodie | National Arts Centre | Ottawa, Canada | |
| 2026-02-06 02:30 UTC | Dean Lewis | Place Bell | Laval, Canada |
