Matt Corby

Matt Corby — pop artist from AU.

Award-winning singer and producer Matt Corby showcases personal and creative growth on his latest record, Everything's Fine. The album, released after a…

Influence: 62.48% Fanbase: 52.14% Trending: 67.65% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sabo Skirt • 58.57% • Very Strong

As of 2025-09-08

391,610

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:23 UTC

Genres

popaustralian indieaustralian popalternativealternativeindie rockfolk & traditionalindie folk

Biography

Award-winning singer and producer Matt Corby showcases personal and creative growth on his latest record, Everything's Fine. The album, released after a tumultuous half decade, sees Corby at the peak of his songwriting powers as he delves into the human condition, navigates life's complexities, and ultimately finds tranquility amidst chaos.

Despite facing personal challenges, including a flood that devastated his home, Corby swiftly entered the studio to create 'Problems', the woozy lead single from his album Everything's Fine. This sonically adventurous project combines elements of RnB, funk, hip-hop, and soft rock, showcasing Corby's evolution as an artist. Embracing a minimalist approach with just five key elements, Corby's musical exploration on the album reflects a decade of experience and production expertise, demonstrating a deeper dive into his musical roots while crafting a cohesive body of work.

Top Brand Affinities

Report Date: 2025-09-08

Matt Corby indexes high with fans in the 18-24 range in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is heavily female (59%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 39,665 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Sabo Skirt, Virgin Australia, Vegemite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Matt Corby when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Corby score 0.54% — Low bucket.

Brand: Sabo SkirtBrand: Virgin AustraliaBrand: Vegemite

Followers:391,610

Engagements:2,129

Rate:0.5%

Posts:246

Avg Likes:2,046

Avg Comments:75

Avg Views:48,968

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 391,610 · Engagements 2,129 · Rate 0.5% Posts 246 · Views 48,968 · Avg Likes 2,046 · Avg Comments 75 · Avg Views 48,968	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	AUSTRALIA (17%) UNITED STATES (15%) UNITED KINGDOM (9%) BRAZIL (8%) CANADA (5%)	Top regions: AUSTRALIA (17%), UNITED STATES (15%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 1,311 avg likes/post · Tiktok: 9,303 avg views/post · Youtube: 39,665 avg views/post	Best reach: Youtube 39,665 avg views; best engagement: Instagram 1,311 avg likes

Top Brand Affinities

Sabo Skirt

Score: 58.57

Virgin Australia

Score: 36.62

Vegemite

Score: 26.36

Qantas

Score: 15.55

Kmart

Score: 15.50

Woolworths

Score: 13.24

Sunnies Studios

Score: 8.57

Amazon Music

Score: 7.78

New Line Cinema

Score: 6.95

Billabong

Score: 6.86

Ableton

Score: 6.57

Coachella

Score: 4.40

Brand	Category	Score
Sabo Skirt		58.57
Virgin Australia		36.62
Vegemite		26.36
Qantas		15.55
Kmart		15.50
Woolworths		13.24
Sunnies Studios		8.57
Amazon Music		7.78
New Line Cinema		6.95
Billabong		6.86
Ableton		6.57
Coachella		4.40
Showtime		4.32
Dr. Martens		3.92
Geocaching		3.88
ASOS		3.87
Aperol		3.85
Guinness		3.50
Holden		3.47
Polaroid		3.37
BALMAIN		3.26
Tinder		3.17
NBC		3.17
Leica		3.09
Airbnb		3.07
Emporium		3.02
Spotify Music		2.94
Urban Outfitters		2.91
Lush		2.80
McLaren		2.73
Mulberry		2.73
Lululemon Athletica		2.60
Kodak		2.27
GoPro		2.23
Topshop		2.19
Lollapalooza		2.11
SoundCloud		2.06
Fujifilm		1.97
The Olympic Games		1.80
Paramount Pictures		1.78
Fenty beauty		1.67
Converse		1.61
Chrysler		1.60
Vans		1.49
Bellagio		1.49
HBO		1.45
The North Face		1.44
National Geographic		1.44
Levi's		1.43
Warner Bros		1.41