Matt Cardle

Matt Cardle — pop artist from GB.

Matt Cardle, a multi-platinum recording artist and award-winning West End actor, is known for hits like "When We Collide" and "Amazing," with over 21 million…

Influence: 51.43% Fanbase: 37.36% Trending: 58.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 51.48% • Very Strong

As of 2025-09-08

119,304

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:01:58 UTC

Genres

poptalent showpopmainstream pop

Biography

Matt Cardle, a multi-platinum recording artist and award-winning West End actor, is known for hits like "When We Collide" and "Amazing," with over 21 million streams. Currently playing Shakespeare in &Juliet, Cardle's debut solo single sold over a million copies and his four studio albums have garnered acclaim, including his debut, "Letters," now available on limited edition vinyl. In his successful acting career, Cardle has starred in productions like "Memphis," "Strictly Ballroom," and "Jesus Christ Superstar."

Rising to fame as the winner of The X Factor's highest-rated series in 2010, Matt Cardle continues to captivate audiences with his powerful vocals and dynamic performances. With his upcoming fifth album, "The Great Escape," set for release in 2025, Cardle's talent and versatility are sure to continue shining in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Matt Cardle keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, BRAZIL. The composition is heavily female (55%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,092 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with ITV, Victoria Beckham, Marks & Spencer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Cardle score 0.19% — Low bucket.

Brand: ITVBrand: Victoria BeckhamBrand: Marks & Spencer

Followers:119,304

Engagements:230

Rate:0.2%

Posts:62

Avg Likes:207

Avg Comments:127

Avg Views:8,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 119,304 · Engagements 230 · Rate 0.2% Posts 62 · Views 8,092 · Avg Likes 207 · Avg Comments 127 · Avg Views 8,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 32% 35-44: 11% 45-64: 6%	Largest: 18-24 (46%); next: 25-34 (32%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED KINGDOM (24%) UNITED STATES (13%) BRAZIL (6%) VIETNAM (5%) INDIA (2%)	Top regions: UNITED KINGDOM (24%), UNITED STATES (13%), BRAZIL (6%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 8,092 avg views/post	Best reach: Youtube 8,092 avg views; best engagement: Youtube 207 avg likes

Top Brand Affinities

ITV

Score: 51.48

Victoria Beckham

Score: 30.73

Marks & Spencer

Score: 21.57

Costa Coffee

Score: 21.47

Morrisons

Score: 19.06

ASDA

Score: 18.77

Sainsbury's

Score: 16.88

River Island

Score: 16.12

Waitrose

Score: 15.93

Eurostar

Score: 15.48

British Airways

Score: 13.86

Vauxhall

Score: 12.45

Brand	Category	Score
ITV		51.48
Victoria Beckham		30.73
Marks & Spencer		21.57
Costa Coffee		21.47
Morrisons		19.06
ASDA		18.77
Sainsbury's		16.88
River Island		16.12
Waitrose		15.93
Eurostar		15.48
British Airways		13.86
Vauxhall		12.45
Ted Baker		11.82
All Saints		11.25
Selfridges		10.91
Next		10.48
Tesco		10.14
boohoo		9.60
Primark		9.05
Easyjet		8.98
MISSGUIDED		8.56
Baileys		8.37
Lush		8.00
ALDI		7.77
Cadbury		7.21
BBC		6.96
ASOS		6.54
Vivienne Westwood		6.35
Tate Modern		6.30
T.G.I. Friday's		6.26
Carlsberg		5.82
Harrods		5.48
Showtime		5.22
NBC		5.09
Ryanair		4.92
Guinness		4.72
Superdry		4.55
Jimmy Choo		3.93
Urban Outfitters		3.87
ABC		3.86
MTV		3.83
Columbia Pictures		3.73
Wella		3.69
Topshop		3.54
Aperol		3.54
NARS Cosmetics		3.47
Babybump		3.39
Dr. Martens		3.36
Summit Entertainment		3.21
LEGOLAND		3.12