Matoma

Matoma — pop artist from NO.

Matoma, the Norwegian artist and producer, has rapidly ascended to dance music stardom since his 2015 debut. With a repertoire boasting solo tracks, two…

Influence: 61.27% Fanbase: 54.43% Trending: 64.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 93.69% • Very Strong

As of 2025-09-08

442,945

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:44 UTC

Genres

popdance poppopnorwegian popmainstream popelectronictropical houseelectropopedmelectro housepop dancedeep tropical housepop edmdanceelectronicother electronic music

Biography

Matoma, the Norwegian artist and producer, has rapidly ascended to dance music stardom since his 2015 debut. With a repertoire boasting solo tracks, two albums, and high-profile collaborations, he has accumulated over 2 billion streams, showcasing his versatile sound that seamlessly blends genres while radiating positivity and energy. His latest work reflects a newfound creative freedom, incorporating vintage synths and live instrumentation from local musicians to create an uplifting and relatable musical experience.

Matoma's music embodies his infectious positivity and genuine desire to make a difference in the world. His tracks, filled with irresistible melodies and relatable narratives, serve as a sonic representation of his optimistic outlook on life. With a sound that can uplift a party, kickstart a morning, or provide solace in times of sorrow, Matoma's music is a true reflection of his authentic self and his unwavering commitment to spreading joy through his art.

Top Brand Affinities

Report Date: 2025-09-08

Matoma engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, INDIA, INDONESIA. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (4,491 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Nelly.com, Grundig, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matoma score 0.90% — Low bucket.

Brand: Nelly.comBrand: GrundigBrand: Pioneer

Followers:442,945

Engagements:3,965

Rate:0.9%

Posts:1,441

Avg Likes:3,951

Avg Comments:32

Avg Views:5,676

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 442,945 · Engagements 3,965 · Rate 0.9% Posts 1,441 · Views 5,676 · Avg Likes 3,951 · Avg Comments 32 · Avg Views 5,676	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (15%) INDIA (7%) INDONESIA (6%) NORWAY (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (15%), INDIA (7%), INDONESIA (6%)
Platform Engagement	Instagram: 3,851 avg likes/post · Tiktok: 4,491 avg views/post · Youtube: 1,185 avg views/post	Best reach: Tiktok 4,491 avg views; best engagement: Instagram 3,851 avg likes

Top Brand Affinities

Nelly.com

Score: 93.69

Grundig

Score: 56.15

Pioneer

Score: 26.11

Warner Music

Score: 23.97

Stokke

Score: 22.50

Nakd

Score: 20.04

Gant

Score: 18.14

Trancefamily

Score: 17.26

Tomorrowland

Score: 15.86

Ableton

Score: 15.77

Mixcloud

Score: 15.55

Coachella

Score: 8.48

Brand	Category	Score
Nelly.com		93.69
Grundig		56.15
Pioneer		26.11
Warner Music		23.97
Stokke		22.50
Nakd		20.04
Gant		18.14
Trancefamily		17.26
Tomorrowland		15.86
Ableton		15.77
Mixcloud		15.55
Coachella		8.48
Amazon Music		8.11
Carlsberg		7.92
SoundCloud		7.05
iHeartRadio Music Awards		6.78
H&M Home		6.66
Scania		5.99
Lollapalooza		5.70
Spotify Music		4.91
Beats Electronics		4.60
Bud Light		4.21
Coors		4.07
Kickstarter		4.01
Monster Beverage		3.80
NBC		3.54
MTV		3.54
Budweiser		3.10
Red Bull		3.03
Oakley		2.87
Volvo		2.84
Tinder		2.60
Aperol		2.49
Urban Outfitters		2.44
Boeing		2.37
Heineken		2.28
ASICS		2.24
Kodak		2.22
Paramount Pictures		2.20
Showtime		2.17
GoPro		2.16
Geocaching		2.04
The Olympic Games		1.99
A Game of Tones		1.98
Hollister Co		1.94
Chrysler		1.93
Gymshark		1.89
Bellagio		1.85
Ray-Ban		1.84
LEGOLAND		1.83