Matisyahu

Matisyahu — reggae artist from US.

Matisyahu, a Grammy-nominated artist, is a versatile musician known for combining reggae and hip-hop to express his spirituality. With seven albums under his…

Influence: 69.27% Fanbase: 68.39% Trending: 69.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Schwartz's • 11.26% • Very Strong

As of 2025-09-09

1,333,864

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:26 UTC

Genres

reggaereggaereggae fusiondancehallroots reggae

Biography

Matisyahu, a Grammy-nominated artist, is a versatile musician known for combining reggae and hip-hop to express his spirituality. With seven albums under his belt, including chart-topping hits like "One Day" and "King Without A Crown", Matisyahu's career has evolved to reflect his personal growth and exploration of deeper spiritual themes. Through his music, he seeks to convey a sophisticated expression of his beliefs while embracing the unpredictable nature of life.

Top Brand Affinities

Report Date: 2025-09-09

Matisyahu stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The profile is heavily male (67%), and content lands hardest on Youtube, where posts average 8,149 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Schwartz's, FOX, Free People, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Matisyahu a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matisyahu score 0.12% — Low bucket.

Brand: Schwartz'sBrand: FOXBrand: Free People

Followers:1,333,864

Engagements:1,536

Rate:0.1%

Posts:4,179

Avg Likes:1,435

Avg Comments:128

Avg Views:13,743

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,333,864 · Engagements 1,536 · Rate 0.1% Posts 4,179 · Views 13,743 · Avg Likes 1,435 · Avg Comments 128 · Avg Views 13,743	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 40% 35-44: 12% 45-64: 4%	Largest: 25-34 (40%); next: 18-24 (40%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (26%) BRAZIL (14%) PHILIPPINES (10%) COLOMBIA (6%) INDONESIA (3%)	Top regions: UNITED STATES (26%), BRAZIL (14%), PHILIPPINES (10%)
Platform Engagement	Instagram: 578 avg likes/post · Tiktok: 5,594 avg views/post · Youtube: 8,149 avg views/post	Best reach: Youtube 8,149 avg views; best engagement: Youtube 643 avg likes

Top Brand Affinities

Schwartz's

Score: 11.26

FOX

Score: 8.41

Free People

Score: 5.98

American Airlines

Score: 5.92

Gillette

Score: 5.64

NORDSTROM

Score: 5.64

MamaBear

Score: 5.51

Pacific Northwest Wonderland

Score: 5.21

CNN

Score: 5.15

Coors

Score: 5.02

NBC

Score: 4.79

Verizon

Score: 4.59

Brand	Category	Score
Schwartz's		11.26
FOX		8.41
Free People		5.98
American Airlines		5.92
Gillette		5.64
NORDSTROM		5.64
MamaBear		5.51
Pacific Northwest Wonderland		5.21
CNN		5.15
Coors		5.02
NBC		4.79
Verizon		4.59
Anthropologie		4.51
Oculus		4.40
Bud Light		4.21
Lollapalooza		3.50
ESPN		3.16
NHL		3.10
Busch		3.06
Coachella		3.06
Comedy Central		3.05
MTV		3.02
Columbia Pictures		2.95
Paramount Pictures		2.92
NFL		2.77
Nickelodeon		2.76
Showtime		2.71
Urban Outfitters		2.67
Lululemon Athletica		2.63
Spotify Music		2.62
Monster Beverage		2.62
Vans		2.49
Costco		2.48
SoundCloud		2.43
Los Angeles Lakers		2.43
AMC		2.43
Budweiser		2.33
Tinder		2.32
Beats Electronics		2.32
UFC		2.31
Cadillac		2.30
Chrysler		2.28
Star Wars		2.27
GoPro		2.27
Jack Daniels		2.26
Jeep		2.26
Snoopy And The Peanuts Gang		2.25
Matrix		2.23
Airbnb		2.21
Kodak		2.16

Official Profiles

Artist: Matisyahu

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Matisyahu today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-15)

Total: 2,737,342

PLATFORM

TOTAL

[+]

Spotify

1,223,238

44.69%

[+]

Last.fm

959,139

35.04%

[+]

Pandora

526,645

19.24%

[+]

Audiomack

28,320

1.03%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-15 04:00 UTC	Matisyahu	Brooklyn Bowl	New York, United States	songkick.com ticketmaster.evyy.net
2025-12-16 04:00 UTC	Matisyahu	Brooklyn Bowl	New York, United States	songkick.com ticketmaster.evyy.net
2025-12-21 03:30 UTC	Matisyahu	Miami Beach Bandshell	Miami Beach, United States	songkick.com link.dice.fm
2025-12-22 03:00 UTC	Matisyahu	Miami Beach Bandshell	Miami Beach, United States	songkick.com link.dice.fm