Mating Ritual
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
21,261
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:52:58 UTC
Genres
Biography
Mating Ritual speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (617 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Live Nation, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,261 · Engagements 159 · Rate 0.7% Posts 97 · Views 617 · Avg Likes 154 · Avg Comments 24 · Avg Views 617 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 35-44: 9% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (8%) BRAZIL (4%) CANADA (4%) MEXICO (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (8%), BRAZIL (4%) |
| Platform Engagement | Instagram: 121 avg likes/post · Youtube: 617 avg views/post | Best reach: Youtube 617 avg views; best engagement: Instagram 121 avg likes |
Top Brand Affinities
MOOG
Live Nation
Ableton
Pro Tools
Amazon Music
Akai
Coachella
Madewell
Pacific Northwest Wonderland
Spotify Music
Lollapalooza
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 29.80 | |
| Live Nation | 22.04 | |
| Ableton | 14.77 | |
| Pro Tools | 13.45 | |
| Amazon Music | 12.33 | |
| Akai | 11.47 | |
| Coachella | 10.78 | |
| Madewell | 10.74 | |
| Pacific Northwest Wonderland | 7.39 | |
| Spotify Music | 6.99 | |
| Lollapalooza | 6.25 | |
| SoundCloud | 5.22 | |
| Free People | 5.09 | |
| Paramount Pictures | 4.89 | |
| Coors | 4.85 | |
| Kodak | 4.60 | |
| iHeartRadio Music Awards | 4.50 | |
| Anthropologie | 4.45 | |
| Beats Electronics | 4.13 | |
| Showtime | 4.07 | |
| Margaritaville | 4.03 | |
| Verizon | 3.79 | |
| Polaroid | 3.74 | |
| NBC | 3.49 | |
| Nvidia | 3.47 | |
| Nickelodeon | 3.20 | |
| MTV | 3.12 | |
| NHL | 2.99 | |
| Urban Outfitters | 2.97 | |
| Airbnb | 2.96 | |
| Comedy Central | 2.82 | |
| Fujifilm | 2.78 | |
| Tinder | 2.67 | |
| Target | 2.53 | |
| Lululemon Athletica | 2.44 | |
| Counter-Strike | 2.44 | |
| Intel | 2.42 | |
| Budweiser | 2.31 | |
| Sunnies Studios | 2.30 | |
| Guinness | 2.30 | |
| Carhartt | 2.28 | |
| Chipotle Mexican Grill | 2.23 | |
| Cadillac | 2.18 | |
| A Game of Tones | 2.13 | |
| Costco | 2.04 | |
| Dr. Martens | 2.01 | |
| HBO | 1.95 | |
| Pantone Inc | 1.92 | |
| League of Legends | 1.88 | |
| musical.ly | 1.87 |
Official Profiles
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LoginArtist: Mating Ritual
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 230,559
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118,011 | 51.18% |
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112,548 | 48.82% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















