Matías Aguayo

Matías Aguayo — electronic artist from CL.

Matias Aguayo is a versatile dance music producer and DJ known for injecting playfulness and sensuality into the techno scene. Starting his solo career in 2005…

Influence: 50.50% Fanbase: 24.47% Trending: 63.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 83.65% • Very Strong

As of 2025-09-10

26,833

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 19:56:06 UTC

Genres

electronicelectronicmicrohousecologne electronicminimal technoelectronica chilena

Biography

Matias Aguayo is a versatile dance music producer and DJ known for injecting playfulness and sensuality into the techno scene. Starting his solo career in 2005 with the album Are You Really Lost, he later founded the label Cómeme and released innovative works like Ay Ay Ay. Throughout his career, Aguayo has explored eclectic sounds, from vocal loop-heavy tracks to industrial minimal techno, culminating in his 2022 collaboration with Julianna on Que Si El Mundo.

Born in Chile and later based in Germany, Aguayo has collaborated with notable figures like Michael Mayer and released music under labels such as Kompakt and Cómeme. His diverse discography includes solo albums like The Visitor and Support Alien Invasion, as well as projects with his band Matias Aguayo & the Desdemonas. Aguayo's unique blend of pop instincts, humor, and experimental sounds continues to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-10

Matías Aguayo resonates with 25-34 & 35-44 audiences and sustains presence in CHILE, MEXICO, UNITED STATES. The demographic is heavily male (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 531 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, MOOG, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matías Aguayo score 1.98% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:26,833

Engagements:531

Rate:2.0%

Posts:889

Avg Likes:531

Avg Comments:27

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,833 · Engagements 531 · Rate 2.0% Posts 889 · Views 0 · Avg Likes 531 · Avg Comments 27 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 30% 18-24: 14% 45-64: 8%	Largest: 25-34 (46%); next: 35-44 (30%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	CHILE (17%) MEXICO (15%) UNITED STATES (9%) ARGENTINA (8%) COLOMBIA (7%)	Top regions: CHILE (17%), MEXICO (15%), UNITED STATES (9%)
Platform Engagement	Instagram: 531 avg likes/post	best engagement: Instagram 531 avg likes

Top Brand Affinities

Mixcloud

Score: 83.65

MOOG

Score: 67.04

Ableton

Score: 48.73

Akai

Score: 30.36

Pioneer

Score: 24.12

Movistar

Score: 19.30

SoundCloud

Score: 17.60

Sennheiser

Score: 15.40

Lollapalooza

Score: 12.53

LATAM

Score: 12.30

Pro Tools

Score: 8.05

Atmos

Score: 7.96

Brand	Category	Score
Mixcloud		83.65
MOOG		67.04
Ableton		48.73
Akai		30.36
Pioneer		24.12
Movistar		19.30
SoundCloud		17.60
Sennheiser		15.40
Lollapalooza		12.53
LATAM		12.30
Pro Tools		8.05
Atmos		7.96
Spotify Music		7.46
Jagermeister		6.80
Cafecito		5.31
Suavecito		5.06
Beats Electronics		4.68
Tomorrowland		4.49
Coachella		4.44
Kodak		4.39
Garnier		4.09
Campari		3.94
Leica		3.71
Holden		3.67
Pantone Inc		3.47
Olympus		3.32
Budweiser		3.03
Heineken		3.02
Warner Bros		3.00
Fujifilm		2.99
Carhartt		2.96
Polaroid		2.92
Stüssy		2.91
Tinder		2.79
Aperol		2.72
Matrix		2.67
Red Bull		2.45
MTV		2.41
Dr. Martens		2.37
Pepsi		2.29
Vogue		1.85
Balenciaga		1.79
Versace		1.79
Renault		1.50
Showtime		1.48
Prada		1.45
Guess		1.42
Adobe		1.40
Yves Saint Laurent		1.38
BBC		1.36