Mates of State
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,388
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:11:11 UTC
Genres
Biography
With seven albums under their belt and a family of three daughters in tow, Mates of State took a hiatus from touring to provide stability for their children during their formative years. Despite the break, the duo remains committed to their craft and the evolution of their sound, exemplified in the vibrant and introspective nature of "Somewhere." Their enduring presence in the indie pop scene solidifies their status as a beacon of musical partnership and creativity.
Mates of State cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,928 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Bonneville, West Elm, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,388 · Engagements 529 · Rate 7.2% Posts 125 · Views 6,928 · Avg Likes 518 · Avg Comments 28 · Avg Views 6,928 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 28% 35-44: 11% 45-64: 9% |
Largest: 25-34 (45%); next: 18-24 (28%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (89%) CANADA (2%) UNITED KINGDOM (2%) MEXICO (1%) AUSTRALIA (1%) |
Top regions: UNITED STATES (89%), CANADA (2%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 463 avg likes/post · Youtube: 6,928 avg views/post | Best reach: Youtube 6,928 avg views; best engagement: Instagram 463 avg likes |
Top Brand Affinities
MOOG
Bonneville
West Elm
Kickstarter
Madewell
Pro Tools
J.Crew
Pacific Northwest Wonderland
Publix
Coors
Walgreens
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| MOOG | 33.42 | |
| Bonneville | 12.08 | |
| West Elm | 11.40 | |
| Kickstarter | 10.76 | |
| Madewell | 9.66 | |
| Pro Tools | 9.46 | |
| J.Crew | 9.38 | |
| Pacific Northwest Wonderland | 8.35 | |
| Publix | 7.26 | |
| Coors | 7.04 | |
| Walgreens | 7.01 | |
| Pilsner Urquell | 6.70 | |
| Ableton | 6.40 | |
| Paramount Pictures | 6.38 | |
| Columbia Pictures | 6.20 | |
| Anthropologie | 6.09 | |
| Jameson | 5.87 | |
| Oculus | 5.80 | |
| Target | 5.74 | |
| The Home Depot | 5.73 | |
| Costco | 5.65 | |
| Airbnb | 5.44 | |
| Free People | 5.40 | |
| Holden | 5.16 | |
| Showtime | 5.04 | |
| Spotify Music | 4.92 | |
| Nixon | 4.91 | |
| Heinz | 4.74 | |
| NORDSTROM | 4.44 | |
| Margaritaville | 4.30 | |
| Taco Bell | 4.30 | |
| Nickelodeon | 4.30 | |
| Chick-fil-A | 4.23 | |
| CNN | 4.20 | |
| Verizon | 3.98 | |
| Kate Spade | 3.80 | |
| Coachella | 3.75 | |
| Lollapalooza | 3.74 | |
| OLD NAVY | 3.65 | |
| Polaroid | 3.53 | |
| PetSmart | 3.50 | |
| Tinder | 3.42 | |
| Busch | 3.36 | |
| Sunnies Studios | 3.34 | |
| Urban Outfitters | 3.24 | |
| NBC | 3.17 | |
| Comedy Central | 3.13 | |
| ESPN | 3.13 | |
| NHL | 3.10 | |
| Star Wars | 3.06 |
Official Profiles
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LoginArtist: Mates of State
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-14 03:00 UTC | Mates of State, Bishop Allen | Tubby's | City of Kingston, United States | |
| 2026-01-15 03:00 UTC | Mates of State, Bishop Allen | Sinclair Music Hall | Cambridge, United States | |
| 2026-01-15 04:00 UTC | Mates of State, Bishop Allen | The Sinclair | Cambridge, United States | |
| 2026-01-16 04:00 UTC | Mates of State, Bishop Allen | Space Ballroom | Hamden, United States | |
| 2026-01-17 03:00 UTC | Mates of State, Bishop Allen | Bowery Ballroom | New York, United States | |
| 2026-01-18 03:30 UTC | Mates of State, Bishop Allen | The Atlantis | Washington, United States |
