Matchbox Twenty Brand Affinity ranks highest Live Nation at 27.46% . Very Strong. Score DMDB 75.64% | Fanbase 65.39%

Matchbox Twenty — pop artist from US.

Matchbox Twenty, formed in the mid-1990s, gained mainstream success with their debut album Yourself or Someone Like You, released in 1996. The band's blend of…

Matchbox Twenty

Superstar

Country: US | Artist ID: 11e81bbe-049a-11e6-8c4c-a0369fe50396

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Genres

poppopneo mellowrockpop rockpost-grungerockalternative rock

Influential: 75.64% Fanbase: 65.39% Trending: 80.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.46% • Very Strong

As of 2025-09-09

1,267,777

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.64% | Fanbase 65.39% | Trending 80.76% | CAREER STAGE: SUPERSTAR

Biography

Matchbox Twenty, formed in the mid-1990s, gained mainstream success with their debut album Yourself or Someone Like You, released in 1996. The band's blend of '70s arena rock and '90s alt-rock led to multi-platinum sales and a loyal following. Led by vocalist Rob Thomas, Matchbox Twenty continued to release successful albums, including Mad Season and More Than You Think You Are, before taking a hiatus in the mid-2000s. The band reunited in 2012 for North and returned in 2023 with the album Where the Light Goes, marking a departure from their previous producer-led collaborations.

Rob Thomas, the lead singer of Matchbox Twenty, formed the band in the '90s with members Brian Yale, Paul Doucette, Adam Gaynor, and Kyle Cook. Their debut album, Yourself or Someone Like You, propelled them to fame with hits like "Push" and "3am." Thomas also achieved success outside the band, co-writing and singing on Santana's hit "Smooth." Matchbox Twenty continued to release successful albums, tour extensively, and maintain a strong fan base over the years. The band's 2023 release, Where the Light Goes, marked a new chapter for them as they explored a different production approach.

Report Date: 2025-09-09

Matchbox Twenty speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (18,750 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Delta, Verizon, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matchbox Twenty score 0.75% — Low bucket.

Brand: Live NationBrand: DeltaBrand: Verizon

Followers:1,267,777

Engagements:9,465

Rate:0.7%

Posts:795

Avg Likes:9,356

Avg Comments:232

Avg Views:22,442

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,267,777 · Engagements 9,465 · Rate 0.7% Posts 795 · Views 22,442 · Avg Likes 9,356 · Avg Comments 232 · Avg Views 22,442	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 32% 35-44: 18% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (32%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (47%) BRAZIL (9%) PHILIPPINES (9%) NIGERIA (5%) CANADA (5%)	Top regions: UNITED STATES (47%), BRAZIL (9%), PHILIPPINES (9%)
Platform Engagement	Instagram: 7,902 avg likes/post · Tiktok: 18,750 avg views/post · Youtube: 3,692 avg views/post	Best reach: Tiktok 18,750 avg views; best engagement: Instagram 7,902 avg likes

Top Brand Affinities

Live Nation

Score: 27.46

Delta

Score: 7.79

Verizon

Score: 6.58

Margaritaville

Score: 6.01

Kmart

Score: 5.79

Bud Light

Score: 5.48

Dunkin' Donuts

Score: 5.47

Coors

Score: 4.93

iHeartRadio Music Awards

Score: 4.87

NHL

Score: 4.86

Pacific Northwest Wonderland

Score: 4.69

BarkBox

Score: 4.66

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Top Brand Affinities

Brand	Category	Score
Live Nation		27.46
Delta		7.79
Verizon		6.58
Margaritaville		6.01
Kmart		5.79
Bud Light		5.48
Dunkin' Donuts		5.47
Coors		4.93
iHeartRadio Music Awards		4.87
NHL		4.86
Pacific Northwest Wonderland		4.69
BarkBox		4.66
Holden		4.48
Columbia Pictures		4.33
Busch		4.03
Gillette		3.94
Kate Spade		3.90
Target		3.34
Walmart		3.32
PetSmart		3.29
Sunnies Studios		3.23
Heinz		3.18
AMC		3.14
Budweiser		3.04
Comedy Central		3.03
Paramount Pictures		3.02
ESPN		2.91
Geocaching		2.84
NFL		2.79
MTV		2.79
Martini		2.66
Baileys		2.64
Lollapalooza		2.63
Guinness		2.60
Emporium		2.49
NBC		2.41
Showtime		2.36
Tinder		2.32
Pepsi		2.16
Snoopy And The Peanuts Gang		2.15
Star Wars		2.14
Jack Daniels		2.13
Chipotle Mexican Grill		2.11
Chrysler		2.07
HBO		2.07
Pandora		2.07
Cadillac		2.06
Dr. Martens		2.02
Spotify Music		1.94
Harley-Davidson		1.91