Mata Brand Affinity ranks highest Rossmann at 11.88% . Very Strong. Score DMDB 57.62% | Fanbase 48.59%

Mata — hip-hop & rap artist from PL.

Michal Matczak, known by his stage name Mata, is a Polish rapper and songwriter born in 2000. In early 2020, Mata released his debut studio album "100 dni do…

Mata

Established

Country: PL | Gender: male | Artist ID: 736e5118-9c50-11e9-a425-801844edfa71

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Genres

hip-hop & raphip-hop/rappolish hip hoppolish trap

Influential: 57.62% Fanbase: 48.59% Trending: 62.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Rossmann • 11.88% • Very Strong

As of 2025-09-09

2,624,886

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.62% | Fanbase 48.59% | Trending 62.14% | CAREER STAGE: MID_LEVEL

Biography

Michal Matczak, known by his stage name Mata, is a Polish rapper and songwriter born in 2000. In early 2020, Mata released his debut studio album "100 dni do matury" (100 days to graduation), which achieved diamond disc status.

In 2021, Mata gained significant recognition with the release of the single "Patoreakcja" (Patoreaction), setting a daily streaming record in Poland on Spotify. He made history as the first Polish artist to enter the Billboard 200 Excluding US list with "Kiss cam (podryw roku)" and became the most popular artist in Poland on Spotify. Additionally, his single "JESTEM POJ384NY" set a record for the highest number of listens within the first 24 hours on Spotify in Poland.

Matczak's achievements continued in 2023 when he participated in Adidas' global campaign alongside international stars. He also released his first independent single "GiEwOnT" and shared the EP "2038: WARSZAWA" with his audience in December of the same year.

Report Date: 2025-09-09

Mata reaches 18-24 & 25-34 audiences concentrated in POLAND, UNITED STATES, ITALY. The demographic tilt is heavily male (70%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,629,370 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Rossmann, Golden Rose, Zalando suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mata score 8.52% — Very Strong bucket.

Brand: RossmannBrand: Golden RoseBrand: Zalando

Followers:2,624,886

Engagements:223,660

Rate:8.5%

Posts:102

Avg Likes:213,641

Avg Comments:2,426

Avg Views:2,282,120

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,624,886 · Engagements 223,660 · Rate 8.5% Posts 102 · Views 2,282,120 · Avg Likes 213,641 · Avg Comments 2,426 · Avg Views 2,282,120	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 24% 13-17: 11% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (24%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	POLAND (94%) UNITED STATES (2%) ITALY (1%) SPAIN (1%) UNITED KINGDOM (1%)	Top regions: POLAND (94%), UNITED STATES (2%), ITALY (1%)
Platform Engagement	Instagram: 102,320 avg likes/post · Tiktok: 652,750 avg views/post · Youtube: 1,629,370 avg views/post	Best reach: Youtube 1,629,370 avg views; best engagement: Instagram 102,320 avg likes

Top Brand Affinities

Rossmann

Score: 11.88

Golden Rose

Score: 11.22

Zalando

Score: 10.22

Lipton

Score: 6.85

KARL LAGERFELD

Score: 5.18

Haribo

Score: 5.08

Stradivarius

Score: 4.19

Daniel Wellington

Score: 4.11

Opel

Score: 3.93

Bershka

Score: 3.65

Great Wall

Score: 3.43

LG Group

Score: 3.35

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Top Brand Affinities

Brand	Category	Score
Rossmann		11.88
Golden Rose		11.22
Zalando		10.22
Lipton		6.85
KARL LAGERFELD		5.18
Haribo		5.08
Stradivarius		4.19
Daniel Wellington		4.11
Opel		3.93
Bershka		3.65
Great Wall		3.43
LG Group		3.35
G-shock		3.29
Fila		3.15
Vans		3.12
Pull&Bear		3.07
Subaru		2.88
Counter-Strike		2.70
Rover		2.36
Levi's		2.33
Too Faced Cosmetics		2.23
Adidas		2.09
Dr. Martens		2.08
Aperol		2.04
Coca-Cola		2.03
Jack Daniels		1.99
New Balance		1.92
H&M		1.87
CBS Television Studios		1.87
Skoda		1.86
Armani		1.78
Calvin Klein		1.77
Huawei		1.75
Fiat		1.74
Polo Ralph Lauren		1.71
Nike		1.67
CBS		1.66
Versace		1.65
Puma		1.64
Supreme		1.62
Tommy Hilfiger		1.59
Pepsi		1.58
Pizza Lover		1.58
The North Face		1.57
Polaroid		1.52
Yves Saint Laurent		1.49
OREO		1.42
Red Bull		1.38
Huda Beauty		1.37
Converse		1.36