Mat Kearney
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
281,397
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:47 UTC
Genres
Biography
Mat Kearney's independent spirit was cultivated over a decade of refining his sound at his Black Barn home studio, which he affectionately likened to an old friend with familiar quirks and charms. Utilizing this space, Kearney recorded and produced the majority of the 12 tracks on "Mat Kearney," marking a significant milestone in his musical evolution. Fans of artists like John Mayer, Noah Kahan, and James Bay will appreciate the heartfelt storytelling and soulful melodies that define Kearney's latest work.
Mat Kearney speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, CANADA. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,301 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Peloton, Pacific Northwest Wonderland, Chick-fil-A, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 281,397 · Engagements 2,280 · Rate 0.8% Posts 1,667 · Views 3,885 · Avg Likes 2,255 · Avg Comments 80 · Avg Views 3,885 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 34% 35-44: 10% 45-64: 5% |
Largest: 18-24 (45%); next: 25-34 (34%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (6%) CANADA (4%) INDIA (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (51%), BRAZIL (6%), CANADA (4%) |
| Platform Engagement | Instagram: 1,982 avg likes/post · Tiktok: 3,301 avg views/post · Youtube: 584 avg views/post | Best reach: Tiktok 3,301 avg views; best engagement: Instagram 1,982 avg likes |
Top Brand Affinities
Peloton
Pacific Northwest Wonderland
Chick-fil-A
Pottery Barn
Madewell
T.J. Maxx
Kroger
Verizon
Delta
Bonneville
Amazon Music
Lowe's
| Brand | Category | Score |
|---|---|---|
| Peloton | 14.97 | |
| Pacific Northwest Wonderland | 13.41 | |
| Chick-fil-A | 12.65 | |
| Pottery Barn | 10.75 | |
| Madewell | 10.41 | |
| T.J. Maxx | 10.36 | |
| Kroger | 9.88 | |
| Verizon | 9.79 | |
| Delta | 9.49 | |
| Bonneville | 8.92 | |
| Amazon Music | 8.68 | |
| Lowe's | 8.67 | |
| Anthropologie | 8.67 | |
| Target | 8.43 | |
| Publix | 7.94 | |
| Pro Tools | 7.56 | |
| J.Crew | 7.39 | |
| Free People | 6.91 | |
| Busch | 6.81 | |
| TOMS | 6.54 | |
| Coors | 6.30 | |
| Gillette | 6.17 | |
| OLD NAVY | 5.90 | |
| HomeGoods | 5.41 | |
| ESPN | 5.33 | |
| Dunkin' Donuts | 5.15 | |
| Costco | 5.03 | |
| BarkBox | 4.87 | |
| NORDSTROM | 4.67 | |
| Lululemon Athletica | 4.50 | |
| Kickstarter | 4.44 | |
| Taco Bell | 4.43 | |
| Margaritaville | 4.40 | |
| Airbnb | 4.36 | |
| The Home Depot | 4.35 | |
| Carhartt | 4.35 | |
| FedEx | 4.30 | |
| Ableton | 4.29 | |
| Bud Light | 4.23 | |
| Kate Spade | 4.22 | |
| American Eagle | 4.18 | |
| Urban Outfitters | 4.16 | |
| Abercrombie & Fitch | 4.15 | |
| Gatorade | 4.02 | |
| Heinz | 3.99 | |
| NHL | 3.98 | |
| Showtime | 3.91 | |
| Shake Shack | 3.90 | |
| Spotify Music | 3.89 | |
| NBC | 3.89 |
Official Profiles
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LoginArtist: Mat Kearney
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 2,280,812
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
840,154 | 36.84% |
| [+] |
Spotify |
774,824 | 33.97% |
| [+] |
Pandora |
498,156 | 21.84% |
| [+] |
Yandex |
167,678 | 7.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 08:00 UTC | Mat Kearney | Jackson Hole Center for the Performing Arts | Jackson, United States | |
| 2026-01-31 03:00 UTC | Mat Kearney | Center for the Arts | Jackson, United States |
