Masters at Work

Masters at Work — electronic artist from US.

The dynamic duo of "Little" Louie Vega and Kenny "Dope" Gonzalez, known as Masters at Work, revolutionized the house music scene with their innovative…

Influence: 52.73% Fanbase: 24.35% Trending: 66.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 253.80% • Very Strong

As of 2025-09-08

37,248

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:55 UTC

Genres

electronicdancedeep houseclassic housedisco housediva housegarage housetribal housevocal housevoguesoulful houseelectronichouse

Biography

The dynamic duo of "Little" Louie Vega and Kenny "Dope" Gonzalez, known as Masters at Work, revolutionized the house music scene with their innovative production and remixing skills, setting the stage for mainstream dance music in the 1990s. Born and raised in New York City to Puerto Rican parents, Vega and Gonzalez drew inspiration from the city's diverse music scene, incorporating elements of disco, garage, house, hip-hop, and Latin freestyle into their signature sound. Their collaborations and individual projects, including Nuyorican Soul and the Bucketheads, showcased their versatility and influence on the dance music landscape.

Vega and Gonzalez's early experiences as DJs and producers in New York City's vibrant music scene laid the foundation for their groundbreaking work as Masters at Work. With a string of chart-topping remixes and original productions for artists like Michael Jackson, Madonna, and George Benson, the duo's impact on dance music was undeniable. Their self-titled release as Nuyorican Soul in 1997, featuring collaborations with jazz and Latin music legends, further solidified their status as pioneers in the genre. Through their label MAW Records, Masters at Work continued to push boundaries and shape the sound of dance music for years to come.

Top Brand Affinities

Report Date: 2025-09-08

Masters at Work indexes high with fans in the 25-34 range in UNITED STATES, ITALY, UNITED KINGDOM. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 11,342 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Allen & Heath, Pioneer, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Masters at Work when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Masters at Work score 5.09% — Very Strong bucket.

Brand: MixcloudBrand: Allen & HeathBrand: Pioneer

Followers:37,248

Engagements:1,897

Rate:5.1%

Posts:84

Avg Likes:1,824

Avg Comments:73

Avg Views:15,037

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,248 · Engagements 1,897 · Rate 5.1% Posts 84 · Views 15,037 · Avg Likes 1,824 · Avg Comments 73 · Avg Views 15,037	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 29% 18-24: 14% 45-64: 13%	Largest: 25-34 (42%); next: 35-44 (29%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (26%) ITALY (14%) UNITED KINGDOM (10%) FRANCE (8%) BRAZIL (7%)	Top regions: UNITED STATES (26%), ITALY (14%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 1,383 avg likes/post · Tiktok: 3,695 avg views/post · Youtube: 11,342 avg views/post	Best reach: Youtube 11,342 avg views; best engagement: Instagram 1,383 avg likes

Top Brand Affinities

Mixcloud

Score: 253.80

Allen & Heath

Score: 116.88

Pioneer

Score: 109.52

MOOG

Score: 55.27

Akai

Score: 43.54

Ableton

Score: 41.46

Amazon Music

Score: 26.07

Sennheiser

Score: 21.06

SoundCloud

Score: 20.33

Trancefamily

Score: 14.94

Pro Tools

Score: 12.60

Beats Electronics

Score: 11.77

Brand	Category	Score
Mixcloud		253.80
Allen & Heath		116.88
Pioneer		109.52
MOOG		55.27
Akai		43.54
Ableton		41.46
Amazon Music		26.07
Sennheiser		21.06
SoundCloud		20.33
Trancefamily		14.94
Pro Tools		12.60
Beats Electronics		11.77
Tomorrowland		8.64
Spotify Music		8.19
Stüssy		7.64
Vauxhall		7.56
Garnier		6.00
Coachella		4.90
iHeartRadio Music Awards		4.72
MTV		4.52
Warner Bros		4.23
Hurley		3.82
Carhartt		3.81
Sneakerhead		3.63
Bacardi		3.30
BBC		2.55
Red Bull		2.41
Paramount Pictures		2.39
Guinness		2.32
Vogue		2.26
Heineken		2.15
NBA		2.07
Lollapalooza		2.02
Showtime		2.02
Snoopy And The Peanuts Gang		2.01
Aperol		1.98
The North Face		1.98
New Balance		1.96
Ferrari		1.95
Polo Ralph Lauren		1.90
McLaren		1.86
musical.ly		1.85
NFL		1.78
Fiat		1.77
Star Wars		1.76
The Olympic Games		1.70
Versace		1.68
Lego		1.56
Los Angeles Lakers		1.54
Sony		1.54