Massh
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,811
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:46:15 UTC
Genres
Biography
Massh engages 25-34 & 18-24 audiences with repeatable results in SOUTH AFRICA, UNITED KINGDOM, BOTSWANA. The fan base skews heavily male (89%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (3,685 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Standard Bank, Mixcloud, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,811 · Engagements 601 · Rate 3.6% Posts 232 · Views 3,685 · Avg Likes 573 · Avg Comments 39 · Avg Views 3,685 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 56% 18-24: 33% 35-44: 8% 13-17: 2% |
Largest: 25-34 (56%); next: 18-24 (33%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
SOUTH AFRICA (82%) UNITED KINGDOM (4%) BOTSWANA (3%) ANGOLA (2%) GERMANY (1%) |
Top regions: SOUTH AFRICA (82%), UNITED KINGDOM (4%), BOTSWANA (3%) |
| Platform Engagement | Instagram: 399 avg likes/post · Tiktok: 3,685 avg views/post | Best reach: Tiktok 3,685 avg views; best engagement: Instagram 399 avg likes |
Top Brand Affinities
Standard Bank
Mixcloud
Pioneer
Woolworths
Ballantine's
Atmos
Warner Music
Amazon Music
Rémy Martin
Ableton
SoundCloud
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Standard Bank | 222.81 | |
| Mixcloud | 156.92 | |
| Pioneer | 91.00 | |
| Woolworths | 47.47 | |
| Ballantine's | 40.45 | |
| Atmos | 38.80 | |
| Warner Music | 33.32 | |
| Amazon Music | 31.03 | |
| Rémy Martin | 30.93 | |
| Ableton | 23.64 | |
| SoundCloud | 21.64 | |
| Tomorrowland | 15.39 | |
| MOOG | 14.12 | |
| Beefeater | 13.41 | |
| Akai | 13.21 | |
| Glenfiddich | 13.08 | |
| Palm Angels | 12.77 | |
| Pro Tools | 12.59 | |
| Spotify Music | 11.50 | |
| Superga | 10.34 | |
| Jagermeister | 9.59 | |
| Sennheiser | 8.52 | |
| Jameson | 8.02 | |
| JACQUEMUS | 7.86 | |
| Emporium | 7.83 | |
| Acne Studios | 7.46 | |
| Beats Electronics | 7.14 | |
| Moët & Chandon | 6.43 | |
| Amstel | 6.06 | |
| KARL LAGERFELD | 5.38 | |
| Smirnoff | 5.35 | |
| Steve Madden | 5.15 | |
| FOREX | 4.59 | |
| Loewe | 4.51 | |
| Bacardi | 4.28 | |
| Aperol | 4.05 | |
| Stüssy | 3.98 | |
| Coachella | 3.84 | |
| Dr. Martens | 3.81 | |
| Miu Miu | 3.67 | |
| Hennessy | 3.67 | |
| ASOS | 3.50 | |
| BALMAIN | 3.50 | |
| H&M | 3.47 | |
| Budweiser | 3.33 | |
| Lollapalooza | 3.29 | |
| Heineken | 3.18 | |
| Pull&Bear | 3.12 | |
| Red Bull | 2.92 | |
| Dolce & Gabbana | 2.72 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
