Masicka

Masicka — reggae artist from JM.

Jamaican deejay Masicka is hailed as one of the top dancehall artists of his generation, known for his captivating vocals and raw storytelling on his debut…

Influence: 65.47% Fanbase: 53.14% Trending: 71.63% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Emilio Pucci • 42.10% • Very Strong

As of 2025-09-09

2,829,350

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:23 UTC

Genres

reggaedancehallmodern reggaereggaeelectronicriddimlatinsoca

Biography

Jamaican deejay Masicka is hailed as one of the top dancehall artists of his generation, known for his captivating vocals and raw storytelling on his debut album 438. The album showcases Masicka's ability to blend hardcore dancehall with hip-hop influences, earning him accolades such as Album of the Year and Male Deejay of the Year at IRIE FM Music Awards in 2021. Masicka's upcoming album, Generation of Kings, promises to build upon the success of 438, featuring collaborations with artists like Spice, Lila Iké, and Chronic Law.

Masicka's music delves into the gritty realities of ghetto life, with tracks like "They Don't Know" and "Story" offering poignant reflections on struggle and street justice. His masterful delivery and sharp lyrical prowess have solidified his position as a rising star in the dancehall scene, setting high expectations for his future projects.

Top Brand Affinities

Report Date: 2025-09-09

Masicka has momentum with 18-24 & 25-34 audiences—particularly in JAMAICA, UNITED STATES, UNITED KINGDOM. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 118,800 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Emilio Pucci, Clarks, Palm Angels signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Masicka score 1.49% — Moderate bucket.

Brand: Emilio PucciBrand: ClarksBrand: Palm Angels

Followers:2,829,350

Engagements:42,262

Rate:1.5%

Posts:508

Avg Likes:40,809

Avg Comments:1,502

Avg Views:143,651

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,829,350 · Engagements 42,262 · Rate 1.5% Posts 508 · Views 143,651 · Avg Likes 40,809 · Avg Comments 1,502 · Avg Views 143,651	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 13-17: 6% 35-44: 5%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	JAMAICA (35%) UNITED STATES (30%) UNITED KINGDOM (5%) CANADA (4%) KENYA (4%)	Top regions: JAMAICA (35%), UNITED STATES (30%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 28,794 avg likes/post · Tiktok: 118,800 avg views/post · Youtube: 24,851 avg views/post	Best reach: Tiktok 118,800 avg views; best engagement: Instagram 28,794 avg likes

Top Brand Affinities

Emilio Pucci

Score: 42.10

Clarks

Score: 23.43

Palm Angels

Score: 21.56

Live Nation

Score: 21.33

Giuseppe Zanotti Design

Score: 17.51

Mixcloud

Score: 15.46

Hennessey

Score: 14.45

Hennessy

Score: 13.56

Alexander Wang

Score: 11.53

Amazon Music

Score: 8.90

boohoo

Score: 8.82

MISSGUIDED

Score: 8.48

Brand	Category	Score
Emilio Pucci		42.10
Clarks		23.43
Palm Angels		21.56
Live Nation		21.33
Giuseppe Zanotti Design		17.51
Mixcloud		15.46
Hennessey		14.45
Hennessy		13.56
Alexander Wang		11.53
Amazon Music		8.90
boohoo		8.82
MISSGUIDED		8.48
Tory Burch		8.37
BALMAIN		8.30
New Era		7.95
Pioneer		7.71
Margaritaville		7.26
Steve Madden		7.21
Pro Tools		7.18
River Island		7.10
Alexander McQueen		7.05
Maybach		6.99
Foot Locker		6.97
Coach		6.63
Champion		6.46
SoundCloud		6.44
Christian Louboutin		6.42
iHeartRadio Music Awards		5.95
TOM FORD		5.95
Macy's		5.75
Moncler		5.31
Ferragamo		5.14
Loewe		5.08
ASOS		4.84
Forever 21		4.69
Iberostar Hotels & Resorts		4.48
GIVENCHY		4.40
Beats Electronics		4.01
Yves Saint Laurent		4.00
Bacardi		3.86
Philips		3.83
FashionNova		3.82
MTV		3.78
American Eagle		3.61
NORDSTROM		3.55
Acura		3.53
Moschino		3.42
Campari		3.42
Comedy Central		3.21
Dolce & Gabbana		3.18