Mashrou' Leila

Mashrou' Leila — pop artist from LB.

Based in Beirut, indie band Mashrou' Leila challenges Middle-Eastern pop norms with their politically charged electro-pop anthems on topics like LGBT rights…

Influence: 54.23% Fanbase: 35.56% Trending: 63.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

LC Waikiki • 13.74% • Very Strong

As of 2025-09-10

585,386

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:51:30 UTC

Genres

poplebanese indieindie popalternativearab alternativeindie rockothersworldwide

Biography

Based in Beirut, indie band Mashrou' Leila challenges Middle-Eastern pop norms with their politically charged electro-pop anthems on topics like LGBT rights and modern Arabic identity. Comprised of vocalist Hamed Sinno, guitarist Firas Abou Fakher, violinist Haig Papazian, and drummer Carl Gerges, the quartet formed in 2008 at the American University of Beirut, evolving into an ambitious and geographically unique musical force. Their lyrics resonate with the Middle Eastern youth, advocating for self-expression in a conservative society and earning global acclaim as a voice of their generation in the international music scene.

Mashrou' Leila's music, characterized by its atmospheric pop sound, addresses themes of political freedoms and cultural identity, striking a chord with fans worldwide and earning the band a reputation as the leading Arabic-language group globally. Recognized by media outlets like CNN and The Guardian, the band's impactful lyrics and charged melodies have established them as the new face of Middle Eastern pop music. Currently working on their fifth studio album, Mashrou' Leila continues to push boundaries and spark conversations through their music.

Top Brand Affinities

Report Date: 2025-09-10

Mashrou' Leila has momentum with 18-24 & 25-34 audiences—particularly in EGYPT, MOROCCO, LEBANON. A heavily male (60%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 77,257 avg views per post, and Instagram keeps engagement compounding. Audience overlap with LC Waikiki, Tate Modern, Pull&Bear signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mashrou' Leila score 2.83% — Strong bucket.

Brand: LC WaikikiBrand: Tate ModernBrand: Pull&Bear

Followers:585,386

Engagements:16,590

Rate:2.8%

Posts:829

Avg Likes:16,469

Avg Comments:305

Avg Views:77,257

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 585,386 · Engagements 16,590 · Rate 2.8% Posts 829 · Views 77,257 · Avg Likes 16,469 · Avg Comments 305 · Avg Views 77,257	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	EGYPT (24%) MOROCCO (9%) LEBANON (6%) TUNISIA (6%) UNITED STATES (6%)	Top regions: EGYPT (24%), MOROCCO (9%), LEBANON (6%)
Platform Engagement	Instagram: 14,596 avg likes/post · Youtube: 77,257 avg views/post	Best reach: Youtube 77,257 avg views; best engagement: Instagram 14,596 avg likes

Top Brand Affinities

LC Waikiki

Score: 13.74

Tate Modern

Score: 9.63

Pull&Bear

Score: 5.55

Summit Entertainment

Score: 4.80

CNN

Score: 4.13

Harrods

Score: 3.52

Boeing

Score: 3.29

Bershka

Score: 3.04

Garnier

Score: 2.96

Tomorrowland

Score: 2.79

Carrefour

Score: 2.62

Mulberry

Score: 2.60

Brand	Category	Score
LC Waikiki		13.74
Tate Modern		9.63
Pull&Bear		5.55
Summit Entertainment		4.80
CNN		4.13
Harrods		3.52
Boeing		3.29
Bershka		3.04
Garnier		2.96
Tomorrowland		2.79
Carrefour		2.62
Mulberry		2.60
TOM FORD		2.59
Vogue		2.56
Moschino		2.53
Kodak		2.47
Warner Bros		2.15
Pantone Inc		2.14
H&M		2.11
National Geographic		2.05
BBC		2.05
ASOS		2.02
Tinder		1.99
Yves Saint Laurent		1.94
A Game of Tones		1.90
Dolce & Gabbana		1.88
Versace		1.88
Zara		1.85
Pepsi		1.84
Calvin Klein		1.82
Snapseed		1.79
HBO		1.77
Armani		1.74
Red Bull		1.74
Fujifilm		1.71
Cartier		1.70
SoundCloud		1.70
Travelgram		1.68
Aperol		1.66
Polaroid		1.64
Lush		1.62
Showtime		1.58
KitKat		1.53
Ray-Ban		1.53
Adobe		1.52
Burberry		1.52
GIVENCHY		1.47
The Olympic Games		1.43
Bellagio		1.42
Christian Dior		1.42