Masego Brand Affinity ranks highest Shea Moisture at 13.87% . Very Strong. Score DMDB 66.50% | Fanbase 59.34%

Masego — r&b, funk & soul artist from JM.

Masego, an artist known for blending contemplation with extroversion and musical discipline with intuition, released his second album following the success of…

Masego

Recognizable

Country: JM | Gender: male | Artist ID: 11e81bc2-85e5-feaa-822f-a0369fe50396

Find Artist

Genres

r&b, funk & soulindie soulalternative r&br&b/soulcontemporary r&bneo soul

Influential: 66.50% Fanbase: 59.34% Trending: 70.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 13.87% • Very Strong

As of 2025-09-09

2,249,873

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.50% | Fanbase 59.34% | Trending 70.08% | CAREER STAGE: MAINSTREAM

Biography

Masego, an artist known for blending contemplation with extroversion and musical discipline with intuition, released his second album following the success of his 2018 album "Lady Lady" and the hit song "Tadow." The album reflects various aspects of his life and musical influences, showcasing a long journey of artistic growth.

Born to a singer-songwriter mother and Jamaican father, Masego's musical journey began with a hip-hop obsession in his teens, leading to jazz studies in university and the creation of his genre, TrapHouseJazz. Drawing inspiration from artists like Outkast, Duelle, and Wale, Masego continues to evolve his sound with the help of a growing list of collaborators, using music as a tool for self-discovery and purpose.

Report Date: 2025-09-09

Masego keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, SOUTH AFRICA. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 99,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Shea Moisture, Akai, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Masego score 0.54% — Low bucket.

Brand: Shea MoistureBrand: AkaiBrand: Amazon Music

Followers:2,249,873

Engagements:12,061

Rate:0.5%

Posts:397

Avg Likes:11,855

Avg Comments:247

Avg Views:104,256

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,249,873 · Engagements 12,061 · Rate 0.5% Posts 397 · Views 104,256 · Avg Likes 11,855 · Avg Comments 247 · Avg Views 104,256	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 6% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (35%) BRAZIL (9%) SOUTH AFRICA (7%) UNITED KINGDOM (5%) FRANCE (4%)	Top regions: UNITED STATES (35%), BRAZIL (9%), SOUTH AFRICA (7%)
Platform Engagement	Instagram: 9,650 avg likes/post · Tiktok: 99,800 avg views/post · Youtube: 4,456 avg views/post	Best reach: Tiktok 99,800 avg views; best engagement: Instagram 9,650 avg likes

Top Brand Affinities

Shea Moisture

Score: 13.87

Akai

Score: 12.30

Amazon Music

Score: 8.81

Itaipava

Score: 8.29

Ableton

Score: 7.41

SoundCloud

Score: 6.14

MISSGUIDED

Score: 5.95

Pioneer

Score: 5.54

Fenty beauty

Score: 5.49

Hennessy

Score: 5.27

FashionNova

Score: 5.18

Steve Madden

Score: 4.79

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Shea Moisture		13.87
Akai		12.30
Amazon Music		8.81
Itaipava		8.29
Ableton		7.41
SoundCloud		6.14
MISSGUIDED		5.95
Pioneer		5.54
Fenty beauty		5.49
Hennessy		5.27
FashionNova		5.18
Steve Madden		4.79
boohoo		4.79
Coach		4.72
shein		4.68
ASOS		4.58
Beats Electronics		4.54
Coachella		4.30
Spotify Music		4.00
OLD NAVY		3.90
iHeartRadio Music Awards		3.89
SheInside		3.78
Forever 21		3.77
Verizon		3.62
Kodak		3.60
Urban Outfitters		3.50
American Eagle		3.49
Stüssy		3.31
Lollapalooza		3.15
NARS Cosmetics		3.14
Dr. Martens		3.04
MTV		2.98
ESPN		2.72
Target		2.61
H&M		2.54
Philips		2.48
Timberland		2.45
Topshop		2.44
Paramount Pictures		2.42
GAP		2.38
New Balance		2.37
Vans		2.35
Sneakerhead		2.28
Christian Louboutin		2.27
Matrix		2.25
Puma		2.24
Lululemon Athletica		2.21
Polo Ralph Lauren		2.21
Vogue		2.18
Los Angeles Lakers		2.18