MASDO
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
374,373
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:26 UTC
Genres
Biography
MASDO resonates with 18-24 & 25-34 audiences and sustains presence in MALAYSIA, INDONESIA, SINGAPORE. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,486 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Maybank, Petronas, Fred Perry maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 374,373 · Engagements 941 · Rate 0.3% Posts 237 · Views 4,486 · Avg Likes 931 · Avg Comments 21 · Avg Views 4,486 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 9% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
MALAYSIA (80%) INDONESIA (15%) SINGAPORE (2%) UNITED STATES (1%) BRUNEI (1%) |
Top regions: MALAYSIA (80%), INDONESIA (15%), SINGAPORE (2%) |
| Platform Engagement | Instagram: 804 avg likes/post · Youtube: 4,486 avg views/post | Best reach: Youtube 4,486 avg views; best engagement: Instagram 804 avg likes |
Top Brand Affinities
Maybank
Petronas
Fred Perry
AirAsia
G-shock
AstraZeneca
Champion
Tesco
Stüssy
Nescafé
Pampers
Dota 2
| Brand | Category | Score |
|---|---|---|
| Maybank | 36.16 | |
| Petronas | 25.56 | |
| Fred Perry | 25.56 | |
| AirAsia | 17.86 | |
| G-shock | 13.04 | |
| AstraZeneca | 11.19 | |
| Champion | 9.15 | |
| Tesco | 9.00 | |
| Stüssy | 6.96 | |
| Nescafé | 6.69 | |
| Pampers | 6.41 | |
| Dota 2 | 6.35 | |
| LEGOLAND | 5.57 | |
| Preloved | 5.53 | |
| Dr. Martens | 5.29 | |
| Pfizer | 5.15 | |
| Cadbury | 5.09 | |
| Hot Wheels | 4.78 | |
| Panasonic | 4.62 | |
| UNIQLO | 4.50 | |
| Skechers | 4.43 | |
| Gundam | 4.23 | |
| Yamaha | 3.92 | |
| ASICS | 3.61 | |
| Huawei | 3.05 | |
| Vans | 3.00 | |
| Bentley | 2.96 | |
| Fila | 2.96 | |
| Carhartt | 2.84 | |
| Converse | 2.81 | |
| Pizza Hut | 2.67 | |
| Puma | 2.60 | |
| Transformers | 2.23 | |
| Fujifilm | 2.14 | |
| Levi's | 2.07 | |
| Adidas | 2.05 | |
| Timberland | 2.03 | |
| Ray-Ban | 2.01 | |
| Supreme | 1.96 | |
| KFC | 1.92 | |
| Honda | 1.92 | |
| Kodak | 1.89 | |
| Ducati | 1.84 | |
| Snapseed | 1.81 | |
| A Game of Tones | 1.76 | |
| New Balance | 1.54 | |
| Volvo | 1.52 | |
| Oakley | 1.39 | |
| Harley-Davidson | 1.28 | |
| Mitsubishi Motors | 1.27 |
Official Profiles
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LoginArtist: MASDO
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
