Mary Jo Young
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,437,974
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:14:49 UTC
Genres
Biography
Mary Jo Young builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (67,300 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Warner Music, Live Nation, Pro Tools point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,437,974 · Engagements 10,388 · Rate 0.7% Posts 1,755 · Views 70,717 · Avg Likes 9,599 · Avg Comments 172 · Avg Views 70,717 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 28% 13-17: 10% 35-44: 8% |
Largest: 18-24 (51%); next: 25-34 (28%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (44%) UNITED KINGDOM (13%) CANADA (10%) MALAYSIA (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (44%), UNITED KINGDOM (13%), CANADA (10%) |
| Platform Engagement | Instagram: 2,290 avg likes/post · Tiktok: 67,300 avg views/post · Youtube: 3,417 avg views/post | Best reach: Tiktok 67,300 avg views; best engagement: Tiktok 7,208 avg likes |
Top Brand Affinities
Warner Music
Live Nation
Pro Tools
Akg
Ableton
REVOLVE
iHeartRadio Music Awards
Arbonne
Sennheiser
Atmos
Amazon Music
Brandy Melville
| Brand | Category | Score |
|---|---|---|
| Warner Music | 44.01 | |
| Live Nation | 24.33 | |
| Pro Tools | 21.22 | |
| Akg | 21.17 | |
| Ableton | 16.63 | |
| REVOLVE | 12.79 | |
| iHeartRadio Music Awards | 10.85 | |
| Arbonne | 9.79 | |
| Sennheiser | 9.42 | |
| Atmos | 9.33 | |
| Amazon Music | 8.28 | |
| Brandy Melville | 8.20 | |
| T.J. Maxx | 7.42 | |
| Free People | 7.16 | |
| Steve Madden | 6.64 | |
| American Eagle | 6.50 | |
| Margaritaville | 6.40 | |
| Target | 6.20 | |
| Urban Outfitters | 6.12 | |
| MamaBear | 6.09 | |
| Chick-fil-A | 6.08 | |
| Lollapalooza | 5.90 | |
| NBC | 5.73 | |
| Pioneer | 5.67 | |
| OLD NAVY | 5.36 | |
| Holden | 5.23 | |
| Macy's | 4.99 | |
| boohoo | 4.91 | |
| Busch | 4.90 | |
| MTV | 4.87 | |
| Bud Light | 4.80 | |
| Coors | 4.71 | |
| ESPN | 4.68 | |
| Carhartt | 4.68 | |
| Kroger | 4.66 | |
| Verizon | 3.96 | |
| Abercrombie & Fitch | 3.86 | |
| Redken | 3.81 | |
| Dunkin' Donuts | 3.72 | |
| Lululemon Athletica | 3.57 | |
| Walmart | 3.54 | |
| NORDSTROM | 3.47 | |
| shein | 3.24 | |
| Sunnies Studios | 3.00 | |
| Dr. Martens | 2.89 | |
| Tomorrowland | 2.84 | |
| FashionNova | 2.81 | |
| Paramount Pictures | 2.77 | |
| NHL | 2.67 | |
| Babybump | 2.61 |
Official Profiles
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LoginArtist: Mary Jo Young
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
