Marvin Gaye Brand Affinity ranks highest Carrera at 59.89% . Very Strong. Score DMDB 74.99% | Fanbase 66.82%

Marvin Gaye — r&b, funk & soul artist from US.

Marvin Gaye, born Marvin Pentz Gay, Jr. on April 2, 1939, in Washington, D.C., was a pioneering figure in the evolution of popular black music. His diverse…

Marvin Gaye

Superstar

Country: US | Gender: male | Artist ID: 11e81bc4-3a05-3cec-8691-a0369fe50396

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Genres

r&b, funk & soulneo soulquiet stormindie r&br&b/soulclassic soulfunksoulmotownnorthern soul

Influential: 74.99% Fanbase: 66.82% Trending: 79.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Carrera • 59.89% • Very Strong

As of 2025-09-09

1,201,006

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.99% | Fanbase 66.82% | Trending 79.07% | CAREER STAGE: SUPERSTAR

Biography

Marvin Gaye, born Marvin Pentz Gay, Jr. on April 2, 1939, in Washington, D.C., was a pioneering figure in the evolution of popular black music. His diverse career spanned from R&B to soul to politically charged artistic self-expression, reshaping the landscape of soul music and addressing social issues through his music. Gaye's early struggles, including a turbulent childhood marked by abuse, shaped his musical journey.

After signing with Motown in 1961, Gaye's career took off with hits like "Pride and Joy" and successful collaborations with artists like Tammi Terrell. His groundbreaking album "What's Going On" in 1971 marked a shift towards socially conscious music and artistic control. Despite personal struggles and legal battles, Gaye continued to produce hits like "Let's Get It On" and "Sexual Healing." Tragically, his life was cut short in 1984 when he was fatally shot by his father. Gaye's legacy as a musical innovator and social commentator remains influential, with his work recognized as a cornerstone of pop history.

Report Date: 2025-09-09

Marvin Gaye stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (61%), and content lands hardest on Youtube, where posts average 15,453 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Carrera, Rémy Martin, Birchbox, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Marvin Gaye a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marvin Gaye score 0.14% — Low bucket.

Brand: CarreraBrand: Rémy MartinBrand: Birchbox

Followers:1,201,006

Engagements:1,711

Rate:0.1%

Posts:158

Avg Likes:1,660

Avg Comments:114

Avg Views:15,453

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,201,006 · Engagements 1,711 · Rate 0.1% Posts 158 · Views 15,453 · Avg Likes 1,660 · Avg Comments 114 · Avg Views 15,453	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 29% 35-44: 19% 45-64: 12%	Largest: 25-34 (37%); next: 18-24 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (39%) BRAZIL (14%) UNITED KINGDOM (5%) FRANCE (3%) INDONESIA (3%)	Top regions: UNITED STATES (39%), BRAZIL (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 334 avg likes/post · Youtube: 15,453 avg views/post	Best reach: Youtube 15,453 avg views; best engagement: Youtube 1,326 avg likes

Top Brand Affinities

Carrera

Score: 59.89

Rémy Martin

Score: 33.23

Birchbox

Score: 22.25

Eurostar

Score: 16.64

Akai

Score: 14.19

Accor Hotels

Score: 12.30

Stella Artois

Score: 9.31

Power Rangers

Score: 8.63

DeLorean Motor Company

Score: 8.30

Clash Royale

Score: 7.99

iHeartRadio Music Awards

Score: 7.91

Moët & Chandon

Score: 7.41

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Top Brand Affinities

Brand	Category	Score
Carrera		59.89
Rémy Martin		33.23
Birchbox		22.25
Eurostar		16.64
Akai		14.19
Accor Hotels		12.30
Stella Artois		9.31
Power Rangers		8.63
DeLorean Motor Company		8.30
Clash Royale		7.99
iHeartRadio Music Awards		7.91
Moët & Chandon		7.41
FedEx		7.39
Itaipava		7.32
MTV		7.24
Pioneer		7.19
Jameson		6.92
Mary Kay		6.70
TOM FORD		6.22
Ableton		5.77
Steve Madden		5.53
Cadillac		5.03
CNN		4.95
NBC		4.86
Coors		4.69
G-shock		4.17
MINI		4.09
Heineken		3.94
Harrods		3.84
Nivea		3.83
Barber Shop Connect		3.70
Comedy Central		3.70
Hennessy		3.28
Pixar		3.26
NHL		3.17
Beats Electronics		2.98
Pepsi		2.80
Nickelodeon		2.74
Lollapalooza		2.73
SoundCloud		2.68
Warner Bros		2.67
Carrefour		2.58
Los Angeles Lakers		2.56
Ferrari		2.54
NFL		2.49
Spotify Music		2.48
Snoopy And The Peanuts Gang		2.46
Kodak		2.44
Scion		2.26
Armani		2.26