Martinho da Vila

Martinho da Vila — jazz & standards artist from BR.

Martinho da Vila, born on February 12, 1938, in Duas Barras, Rio de Janeiro, is a three-time Latin GRAMMY-winning artist known as one of Brazil's most…

Influence: 61.04% Fanbase: 45.27% Trending: 68.92% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 51.71% • Very Strong

As of 2025-09-08

1,006,562

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:37 UTC

Genres

jazz & standardsbossa novaeuropeansambalatinpagodempbvelha guardaumbanda

Biography

Martinho da Vila, born on February 12, 1938, in Duas Barras, Rio de Janeiro, is a three-time Latin GRAMMY-winning artist known as one of Brazil's most prominent samba musicians with over fifty years in the industry. Transitioning from a military accountant to a full-time musician in 1970, Martinho gained national recognition with hits like "Canta Canta, Minha Gente" and the best-selling album "Tá Delícia, Tá Gostoso." His success continued with Grammy Latino wins for Best Samba/Pagode Album for releases like "Brasilatinidade" (2005) and "De Bem com a Vida" (2016).

In addition to his musical achievements, Martinho da Vila curated the unique Concerto Negro in 2000, celebrating classic black musicians. Over the years, he has released albums annually and biennially, consistently earning acclaim and accolades, including Latin GRAMMY wins and national awards for hits like "Mulheres." His enduring impact on Brazilian music culminated in his latest Grammy Latino win for "Negra Opera" in 2023, solidifying his legacy as a revered figure in the samba genre.

Top Brand Affinities

Report Date: 2025-09-08

Martinho da Vila connects with 25-34 & 18-24 audiences and shows durable traction across BRAZIL, PORTUGAL, UNITED STATES. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 3,078 avg views per post; Instagram adds dependable engagement depth. Overlap with Brahma, Gol, OSGEMEOS highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Martinho da Vila moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Martinho da Vila score 0.22% — Low bucket.

Brand: BrahmaBrand: GolBrand: OSGEMEOS

Followers:1,006,562

Engagements:2,207

Rate:0.2%

Posts:3,988

Avg Likes:2,188

Avg Comments:58

Avg Views:4,498

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,006,562 · Engagements 2,207 · Rate 0.2% Posts 3,988 · Views 4,498 · Avg Likes 2,188 · Avg Comments 58 · Avg Views 4,498	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 26% 35-44: 21% 45-64: 18%	Largest: 25-34 (33%); next: 18-24 (26%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	BRAZIL (85%) PORTUGAL (6%) UNITED STATES (1%) URUGUAY (1%) SPAIN (1%)	Top regions: BRAZIL (85%), PORTUGAL (6%), UNITED STATES (1%)
Platform Engagement	Instagram: 2,028 avg likes/post · Tiktok: 3,078 avg views/post · Youtube: 1,420 avg views/post	Best reach: Tiktok 3,078 avg views; best engagement: Instagram 2,028 avg likes

Top Brand Affinities

Brahma

Score: 51.71

Gol

Score: 51.64

OSGEMEOS

Score: 46.35

Falabella

Score: 25.95

Marcelle

Score: 25.85

Citi

Score: 24.76

Ambev

Score: 23.06

Banco Bradesco

Score: 18.97

Itaipava

Score: 18.02

Danone

Score: 14.41

Riachuelo

Score: 12.73

Rapha

Score: 12.21

Brand	Category	Score
Brahma		51.71
Gol		51.64
OSGEMEOS		46.35
Falabella		25.95
Marcelle		25.85
Citi		24.76
Ambev		23.06
Banco Bradesco		18.97
Itaipava		18.02
Danone		14.41
Riachuelo		12.73
Rapha		12.21
Amstel		8.32
Heineken		6.57
Xerox		6.44
Havaianas		6.33
Catupiry		5.66
Pfizer		5.49
Eudora		5.41
Moda Praia		4.80
Budweiser		4.14
Mary Kay		2.99
Philips		2.53
NBC		2.51
Lollapalooza		2.44
Carrefour		2.37
Spotify Music		2.24
MTV		2.18
Renault		1.81
Pixar		1.63
Guess		1.35
UFC		1.26
NBA		1.18
Cartier		1.18
Oakley		1.11
Nutella		1.08
Netflix		1.07
DC Entertainment		0.98
musical.ly		0.98
Coca-Cola		0.87
FIFA		0.86
Ray-Ban		0.86
Pandora		0.85
Chevrolet		0.82
Vogue		0.78
Amazon		0.65
Ferrari		0.65
Walt Disney		0.65
Yamaha		0.63
Volkswagen		0.61