Martin Fröst

Martin Fröst — classical, ensemble & opera artist from SE.

Renowned Swedish clarinetist and conductor Martin Fröst is celebrated for his unmatched virtuosity and musicianship, with the New York Times lauding him as one…

Influence: 49.78% Fanbase: 16.19% Trending: 66.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 276.27% • Very Strong

As of 2025-09-09

76,403

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:50:49 UTC

Genres

classical, ensemble & operaclassicalclassical performanceclassical clarinetchamber music

Biography

Renowned Swedish clarinetist and conductor Martin Fröst is celebrated for his unmatched virtuosity and musicianship, with the New York Times lauding him as one of the greatest instrumentalists in recent memory. He has garnered international acclaim for his performances and is the recipient of prestigious honors such as the Léonie Sonning Music Prize, becoming the first clarinetist to receive this esteemed award. Fröst has collaborated with leading orchestras worldwide, including the New York Philharmonic, London Symphony Orchestra, and Concertgebouworkest, and has released over 20 albums showcasing a diverse repertoire ranging from classical standards to contemporary and thematic programs, with his latest album "Mozart: Ecstasy and Abyss" set for release in Spring 2023.

Top Brand Affinities

Report Date: 2025-09-09

Martin Fröst cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, ITALY. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 9,190 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Het Concertgebouw, Zimmermann, Four Seasons, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Martin Fröst score 2.17% — Strong bucket.

Brand: Het ConcertgebouwBrand: ZimmermannBrand: Four Seasons

Followers:76,403

Engagements:1,656

Rate:2.2%

Posts:532

Avg Likes:1,656

Avg Comments:65

Avg Views:9,190

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,403 · Engagements 1,656 · Rate 2.2% Posts 532 · Views 9,190 · Avg Likes 1,656 · Avg Comments 65 · Avg Views 9,190	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 34% 25-34: 31% 45-64: 17% 35-44: 15%	Largest: 18-24 (34%); next: 25-34 (31%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (13%) BRAZIL (12%) ITALY (9%) SPAIN (8%) FRANCE (4%)	Top regions: UNITED STATES (13%), BRAZIL (12%), ITALY (9%)
Platform Engagement	Instagram: 1,257 avg likes/post · Youtube: 9,190 avg views/post	Best reach: Youtube 9,190 avg views; best engagement: Instagram 1,257 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 276.27

Zimmermann

Score: 9.98

Four Seasons

Score: 6.92

Stradivarius

Score: 6.49

Ableton

Score: 5.64

Summit Entertainment

Score: 5.50

Yamaha

Score: 5.14

musical.ly

Score: 4.49

Leica

Score: 3.41

Garnier

Score: 3.29

Heinz

Score: 3.17

Spotify Music

Score: 2.87

Brand	Category	Score
Het Concertgebouw		276.27
Zimmermann		9.98
Four Seasons		6.92
Stradivarius		6.49
Ableton		5.64
Summit Entertainment		5.50
Yamaha		5.14
musical.ly		4.49
Leica		3.41
Garnier		3.29
Heinz		3.17
Spotify Music		2.87
BBC		2.34
Montblanc		2.11
Pixar		1.93
Star Wars		1.63
Bellagio		1.32
Fujifilm		1.29
SoundCloud		1.21
New Balance		1.14
Guinness		1.14
Polaroid		1.12
Beats Electronics		1.09
HBO		1.07
Airbnb		1.04
Walt Disney		1.00
Canon		0.99
IKEA		0.93
Nintendo		0.93
Ray-Ban		0.92
Tesla Motors		0.89
The Olympic Games		0.87
Tiffany & Co		0.87
Vogue		0.85
Nikon		0.84
Apple		0.83
Lego		0.83
Amazon		0.82
Volkswagen		0.82
Sony		0.80
Travelgram		0.80
Suzuki		0.79
Christian Dior		0.75
Starbucks		0.75
National Geographic		0.72
McDonald's		0.71
Pokemon		0.71
GoPro		0.71
Coca-Cola		0.70
Pandora		0.66