Martha Wainwright
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,348
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:33:30 UTC
Genres
Biography
Known for her raw and wild artistic expression, Wainwright's latest album captures her transition from darkness to light. Love Will Be Reborn delves into the depths of her heart, offering a compelling narrative of resilience and renewal that resonates with audiences drawn to her uncompromising authenticity.
Martha Wainwright resonates with 25-34 & 35-44 audiences and sustains presence in CANADA, UNITED STATES, UNITED KINGDOM. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 11,675 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Air Canada, Tate Modern maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,348 · Engagements 366 · Rate 1.3% Posts 461 · Views 11,675 · Avg Likes 343 · Avg Comments 27 · Avg Views 11,675 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 35-44: 26% 45-64: 21% 18-24: 18% |
Largest: 25-34 (32%); next: 35-44 (26%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
CANADA (21%) UNITED STATES (19%) UNITED KINGDOM (10%) AUSTRALIA (8%) FRANCE (7%) |
Top regions: CANADA (21%), UNITED STATES (19%), UNITED KINGDOM (10%) |
| Platform Engagement | Instagram: 200 avg likes/post · Youtube: 11,675 avg views/post | Best reach: Youtube 11,675 avg views; best engagement: Instagram 200 avg likes |
Top Brand Affinities
MOOG
Air Canada
Tate Modern
Scotiabank
Amazon Music
Vivienne Westwood
Tim Hortons
Spotify Music
Kickstarter
BBC
NBC
Ableton
| Brand | Category | Score |
|---|---|---|
| MOOG | 16.14 | |
| Air Canada | 12.54 | |
| Tate Modern | 12.07 | |
| Scotiabank | 11.17 | |
| Amazon Music | 10.07 | |
| Vivienne Westwood | 7.34 | |
| Tim Hortons | 6.40 | |
| Spotify Music | 5.47 | |
| Kickstarter | 4.98 | |
| BBC | 4.88 | |
| NBC | 4.66 | |
| Ableton | 4.57 | |
| Summit Entertainment | 4.54 | |
| Alexander McQueen | 4.43 | |
| Pfizer | 4.33 | |
| Guinness | 4.09 | |
| Cartier | 4.05 | |
| Oculus | 3.74 | |
| Paramount Pictures | 3.72 | |
| Airbnb | 3.67 | |
| Aperol | 3.67 | |
| Leica | 3.66 | |
| Showtime | 3.34 | |
| Emporium | 3.32 | |
| Columbia Pictures | 3.30 | |
| ABC | 3.22 | |
| Baileys | 3.18 | |
| Lush | 2.98 | |
| Polaroid | 2.97 | |
| NHL | 2.79 | |
| Martini | 2.75 | |
| Kodak | 2.72 | |
| Dr. Martens | 2.62 | |
| Mulberry | 2.60 | |
| Warner Bros | 2.56 | |
| Tupperware Brands | 2.43 | |
| Pixar | 2.33 | |
| Tesco | 2.28 | |
| The Olympic Games | 2.28 | |
| Lego | 2.28 | |
| Sunnies Studios | 2.26 | |
| Etsy | 2.10 | |
| Tinder | 2.10 | |
| Lollapalooza | 2.09 | |
| Budweiser | 2.04 | |
| Fujifilm | 1.99 | |
| Vogue | 1.97 | |
| Costco | 1.94 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| CBS Television Studios | 1.85 |
Official Profiles
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LoginArtist: Martha Wainwright
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 08:00 UTC | Martha Wainwright, Amy Millan | Maison de la Culture de Waterloo | Waterloo, Canada | — |
| 2026-01-24 04:00 UTC | Martha Wainwright | Maison de la Culture de Waterloo | Waterloo, Canada | |
| 2026-01-25 04:00 UTC | Martha Wainwright | Centre d'art de Richmond | Ottawa, Canada | |
| 2026-02-21 08:00 UTC | Martha Wainwright, Amy Millan | Cabaret Théâtre du Vieux St-Jean | Saint-Jean-sur-Richelieu, Canada | — |
| 2026-02-22 04:00 UTC | Martha Wainwright | Théâtre Des Deux Rives | Saint-Jean-sur-Richelieu, Canada | |
| 2026-04-09 07:00 UTC | Martha Wainwright, Amy Millan | Espace Côté Cour | Saguenay, Canada | — |
| 2026-04-10 03:30 UTC | Martha Wainwright | Café Théâtre Coté-Cour | Saguenay, Canada | |
| 2026-04-10 07:00 UTC | Martha Wainwright, Amy Millan | Salle Alec Et Gérard Pelletier | Sutton, Canada | — |
| 2026-04-11 03:00 UTC | Martha Wainwright | Salle Alec & Gérard Pelletier | Sutton, Canada |
