Marta Santos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
760,708
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:53 UTC
Genres
Biography
In April 2022, Santos released her first professional cover, "Las Cosas Pequeñitas," with Sound Blaster Records. The track went viral on Spotify with over 26 million streams. Following this success, her single "Algo Sencillito" achieved gold status and preceded her debut album, "Poquito a Poquito," produced by Nerso & Scorpion under Sound Blaster Records. Recently, Santos signed with WARNER MUSIC SPAIN and released her latest single, "LA VIDA ENTERA," in 2024.
Marta Santos is a clear fit for 25-34 & 18-24 audiences with strength across SPAIN, COLOMBIA, UNITED STATES. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (135,779 avg views per post); Instagram builds the community layer. Affinity data highlights El Corte Ingles, Parfois, Massimo Dutti, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 760,708 · Engagements 12,427 · Rate 1.6% Posts 346 · Views 203,979 · Avg Likes 12,069 · Avg Comments 134 · Avg Views 203,979 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 33% 35-44: 16% 45-64: 8% |
Largest: 25-34 (39%); next: 18-24 (33%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
SPAIN (70%) COLOMBIA (6%) UNITED STATES (6%) ARGENTINA (4%) VENEZUELA (3%) |
Top regions: SPAIN (70%), COLOMBIA (6%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 6,805 avg likes/post · Tiktok: 68,200 avg views/post · Youtube: 135,779 avg views/post | Best reach: Youtube 135,779 avg views; best engagement: Instagram 6,805 avg likes |
Top Brand Affinities
El Corte Ingles
Parfois
Massimo Dutti
Oysho
VidaSana
Iberia
Calzedonia
Amazon Music
Suavecito
Patek Philippe
Movistar
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 43.87 | |
| Parfois | 35.88 | |
| Massimo Dutti | 15.74 | |
| Oysho | 14.69 | |
| VidaSana | 11.98 | |
| Iberia | 10.49 | |
| Calzedonia | 8.36 | |
| Amazon Music | 7.86 | |
| Suavecito | 7.01 | |
| Patek Philippe | 6.74 | |
| Movistar | 6.42 | |
| Pull&Bear | 6.16 | |
| Mini | 5.87 | |
| Ryanair | 5.05 | |
| Loewe | 4.68 | |
| Cafecito | 4.37 | |
| Iberostar Hotels & Resorts | 4.31 | |
| Stradivarius | 3.42 | |
| Opel | 3.15 | |
| Primark | 2.98 | |
| Bershka | 2.80 | |
| Baileys | 2.63 | |
| Herbalife | 2.34 | |
| Pixar | 2.18 | |
| Carrefour | 2.13 | |
| ASOS | 2.12 | |
| Peugeot | 2.07 | |
| ASICS | 1.86 | |
| Renault | 1.70 | |
| Zara | 1.66 | |
| KTM | 1.66 | |
| Ray-Ban | 1.53 | |
| shein | 1.53 | |
| Volvo | 1.52 | |
| Polo Ralph Lauren | 1.46 | |
| Fiat | 1.46 | |
| H&M | 1.42 | |
| Calvin Klein | 1.42 | |
| L'Oréal Paris | 1.39 | |
| GoPro | 1.35 | |
| SheInside | 1.35 | |
| Coca-Cola | 1.30 | |
| New Balance | 1.29 | |
| Vogue | 1.29 | |
| Land Rover | 1.29 | |
| Yamaha | 1.28 | |
| Huawei | 1.25 | |
| Heineken | 1.24 | |
| musical.ly | 1.23 | |
| Guess | 1.20 |
Official Profiles
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LoginArtist: Marta Santos
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
